FOOTBALL , NATIONAL TOPIC – The football World Cup has become a radio success

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NRK celebrates the number of radio strikes during the World Cup. The NRK Sport digital radio channel announced that listeners have joined the NRK Sport digital radio channel

– We achieved up to 28% market share in the most listened match (quarterfinal Russia – Croatia). NRK Sport is a small chain, but people can reach the chain when they need it. They also actively use radio during a World Cup. When the weather is nice, there are many people who stay outside the TV lounge. Then there are many who use our renowned channel, "says Helsingen to NTB.

Normally NRK Sport has a two percent auditor

Most of the listeners were in the 8th finals between Spain and Russia. 202,000 people chose the radio to watch the match where the host nation, Russia, won the penalty. 47,000 of them followed the entire broadcast. The share was 16.5%. A number of World Cup games had over 170,000 listeners.

Only P1 Major

Matches between Croatia – England (26.1%), France – Croatia (22.1), France – Belgium (21.6) and Sweden – England (21.6) all had an audience share of over 20%.

In those days, only the flagship P1 was bigger.

– People find different channels The need to follow a sport is often great, and it is rewarding that so many people know about it for NRK Sport. The chain has numbers that are really big, says Helsingen.

– We saw the same thing during the Olympics and the major championship as the World Cup. People are actively using the channel. In general, the trend is for big leagues to have an interest far beyond special interests. When the World Cup collects more than a million dollars in big battles, while we see numbers together for radio and television, we understand that there are events that attract more people than simple sports fans.

This year's Tour de France figures are based on 50,000 listeners per episode and 2.2%. Last year, the average was 47,000 listeners and a share of 2.8%. Many of the steps have a good time listening (average 42.7 minutes).

(© NTB)

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