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(Nettavisen): The Christmas shower is strong among Norwegians. Several breweries across the country have had their Christmas holidays for several years and non-alcoholic beverages also have a strong local presence in the population.
Now, Coca-Cola wants to challenge the market with its new Christmas shower. It bears the appropriate name "Christmas atmosphere".
"The Christmas holidays have become an important tradition for Norwegians before Christmas, and we now thought that it was high time to create our own variant of the Norwegian drink," says Karen Huffman, director of Coca-Cola in Norway. .
Leave nothing to chance
They think themselves that the Christmas shower should be a new flavor to consumers and that it was a long time before reaching the final product.
"When we were going to have a Norwegian Christmas break, we started to taste the most popular types of Christmas babes in Iceland, and then we developed our own variant of the brown Christmas shower.
"It has a distinctive vanilla flavor that sets it apart from all other options," says Huffman.
The Christmas shower will appear in selected stores throughout the fall and will be available at first on 1,25 liter bottles.
Earlier this fall, the brigade giant launched "Raspberry Coca-Cola Sugar Free" and new flavors for the brands Urge and Sprite.
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