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Last week, Microsoft released positive accounting figures for the second quarter of the year. Alphabet, the parent company of Google, follows with very good numbers
Increases the turnover
Finished turnover 32.66 billion dollars, up from the same period last year when revenues reached $ 26 billion. recently imposed a record fine on the EU for abusing its position in the market, and even though the company has appealed the verdict and that the boat is not applicable to the current quarter, Google has included it in the accounting figures. Fines ended the profit of $ 4.54 billion against $ 11.75 billion in fines excluded.
86 percent of advertising
Not surprisingly, it is advertising that Google collects the most money. $ 28 billion comes from the advertising market, solid growth over last year when advertising spending rose to $ 22.6 billion.
It also seems that Google pays mobile phone manufacturers to use the search and map services. , was $ 6.4 billion for the current quarter. This represents an increase of $ 5 billion last year, which represents 23% of the company 's revenue from ads.
The percentage, also known as the cost of acquiring traffic, was lower than expected. Source:
CNBC
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