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Apple had to lower the production of the iPhone Xr after sales were lower than expected, reports the online journal Nikkei Asian Review. They spoke with sources of production companies used by Apple.
The largest production company that Apple collaborates with is the Chinese company Foxconn. According to the website, they use more than 45 of the 60 production lines that they have configured for the iPhone Xr, which means that they produce about 100,000 fewer devices a day. than originally planned, writes the website. It is between 20 and 25%, and the same goes for the second supplier, Pegatron.
Apple should also have had a third and smaller manufacturer, Wistron, ready to assemble the iPhone Xr if the demand was strong, but that will not result in any orders for this year's Christmas season, according to Nikkei.
Sells more than expected by iPhone 8
In contrast, the demand for iPhone 8 and 8 Plus predecessors is larger than expected, which has led Apple to demand more production of these. The iPhone 8 currently costs $ 6,490, $ 2,000 less than the iPhone Xr.
The iPhone Xr is the "business model" of Apple's year, but its starting price is $ 8490. What sets it apart from the Xs and Xs Max models is that it has an LCD instead of an OLED, an aluminum case rather than steel, a camera lens instead two and less RAM.
When we tested it, we concluded that Xr was the iPhone for the vast majority. What you miss with the high-end model is not worth the extra $ 2,500 you have to spend.
Telenor: – Under anticipation
Telenor's communications officer Anders Krokan told Tek.no that iPhone sales were selling well overall, but that the main weight was expected on Xs models.
"We also find that Xr has a good sale, but maybe something expected, while the 8 models are selling better than expected." Xr must be experienced, one must look physically and now that he is available in the store, we believe that it will grow stronger in the market.We also believe that Xr still lacks customer knowledge, "said Krokan.
He adds:
– That said, there are very few Android mobiles selling more than the iPhone Xr in our channels.
Elkjøp: – A little early to say
Madeleine Schøyen Bergly's communications manager at Elkjøp said it was a little early to say how sales would evolve, while iPhone Xr sales only started in late October.
"What we see so far is that the interest is great.We think it's because Xr is the most expensive of the new iPhone models that we realize. In the beginning of the sales process, we are firmly convinced that Xr sales will resume on Black Friday and before Christmas deals, and we have already seen a trend in Norway where phones in a higher price range are selling well at home. This means that we can achieve a different development here in the country than predicted in some other countries, "she said.
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