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The 14 year old girl from Bergen did like many other teens. She is active on social media and posted a picture of herself on Instagram
– I published a completely normal picture of myself, says Kristin Pernille Hegge Doksæter at Dagbladet.
Two weeks later, a comment was made C & # 39; was "Beautiful photo". The 14 year old has not thought of anything more. Then the sister informed her of whom he had commented.
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This was the Plastikkirurg1 Instagram account that had commented on the 14-year-old photo. The account belongs to a clinic of the same name in Bergen that offers plastic surgery.
– Then I blocked my user so that he could not see anything anymore, says the girl to Dagbladet
It bothers him
C is Bergens Tidende who mentioned the case first. The girl contacted the newspaper after they had written about another woman who had experienced the same thing.
The 14 year old child thought it was strange that they commented on his photo
– It was uncomfortable so who had commented on my photo. I am very young, so it's a bit strange.
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Lays flat
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Plastic surgeon surgeons1, Tom Inge Ørner and Christian Busch, complained in a press release on Tuesday night.
"Plastic Surgeon1 regrets to have Instagram unhappy and in a small discretion.In particular, we apologize to the people who have received comments on social media directly from Plastikkirurg1."
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Ørner is the general manager of the clinic and does not want to defend the comment on the photo of 14.
– I think is terribly horrible, he says to Dagbladet.
The surgeon further states that they "do not look for girls online" and that he was not aware of the magnitude of the situation he was contacted by a journalist
– I am really sorry, he says.
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[19659000] Automatic Comments
Ørner says that he understands that his industry is "controversial", but Plastikkirurg1 wants to be considered a serious matter.
To achieve this, he decided to hire an external vendor as could handle their Instagram profile.
Dagbladet Plus
– We just want to be visible. If anyone needs something, we want people to know that we exist.
A feature that makes their profile automatically comments on the profiles of others has been used to increase the visibility of the company, says the plastic surgeon 19659002] Ørner points out that it Himself is not active in social media, but he believes that the function is that an algorithm chooses linked accounts to comment. Ørner says that he did not realize the function sooner.
– I did not know it, but it's not right, he said.
It is asked why a 14-year-old girl has automatic
– No wonder
Director of Consumer Safety, Elisabeth Lier Haugseth, is familiar with the case of Kristin Pernille, and do not think the surgeon has a Goodbye
– This does not mean that you're not familiar with social media or that you do not know how it works, says Haugseth.
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She believes that the responsibility to comply with the law rests with the owner of the business
– It is the self-employed person who has primary responsibility for complying with the Marketing Act. This does not mean to apologize for a lack of technical expertise or the work is done by an external vendor.
Haugseth questions marketing at the clinic, and thinks it's a bit positive.
– They go straight to personal accounts and hit people in a pretty pervasive way, she says.
– Be Clear
Automatic comments are not uncommon for companies to increase visibility.
Haugseth believes that business owners do not need to possess the technical skills themselves, but similar misunderstandings can be avoided by a clear speech:
– We expect them to ensure that the supplier gets a clear and clear order, "he says. she.
Haugseth thinks it's okay excuse
– It's good that they're being criticized, but they assume that they're changing the routines , she says.
– Takes Responsibility
Ørner tells Dagbladet that the feature with automatic comments has been turned off as soon as it has been known. It does not mean which provider was used.
– I take responsibility. That's my business, I started it, he says.
Ørner, who is on vacation when Dagbladet speaks to him, says that Plastikkirurg1 has been in contact with the supplier and that Plat 'Pending the end of the summer
– We had many meetings, and in August we will go through everything and what to do. We need to talk a little, he says about the relationship between the clinic and the external provider
When the surgeon refers to Haugseth's comments, he wishes to point out that the clinic must comply with the laws and regulations . [19659002] – We try to clean and improve. We do not want to set a new marketing standard, he says
– Girl's Absurd and Tragic
Girl's Eyolf Doksæter reacts strongly to the marketing of the clinic. He believes that they should have been more careful.
– When they put him in the hands of others, they can not be safe, he said to Dagbladet.
Doctors think that companies like Plastikkirurg1 should have more control "
– It's absurd and tragic, he says
Doctors are informed of the excuses and the General Manager of Plastikkirurg1 is sad. for what happened.
– I can believe it. But I do not feel sorry for them.
Dagbladet Plus
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