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– We have entered into a cooperation agreement with the commercial team of Lagardère Active, the main owner of Elle. We will collaborate on global customers in the 46 countries where it is published, "explains Louise Fuchs
1. In July, she took office as CEO of United Influencers after having held the position of Chief Operating Officer in the same company since November 1965
– For us, it's a quality label that works in the world whole.
Lagardère Active, based in France, achieved a turnover of nearly 900 million euros in 2017 and is part of the Lagardère group which represents around seven billion euros a year. Fuchs can not say anything about the market value of the deal that has been concluded, but he calls a "giant deal."
– United Influencers had a total business turnover of 77 million in 2017 and it is clear that this agreement will not be exactly "
" Women underestimated "
The partnership between the Blog network and Lagardère Active started in 2017 when United Influencers took control of Elle in Norway. Lagardère Active is the main owner of Elle globally.
The CEO of United Influencers International claims that Lagardère Active has experienced a growing demand on blogs and the Internet and now wants to collaborate to provide advertisers with more efficient product offerings,
- Influencermarkedsbyrå based in the Nordic region, which offers marketing using so-called "influencers", popularly popular bloggers or Internet profiles.
- Created in 2014 by Lauga Oskarsdottir, Kjetil Tveter, Ståle Angel and Tommy Ruud under the name United Bloggers. Change of name in United Influencers in 2015.
- Held by the Swedish group United Influencers Media Group of 51%, Dymax Invest (17.5%) and Kjetil Tveter (16.07%). Dymax Invest belongs to Knut Dyremyhr
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– It remains to know which advertisers speak, but in its portfolio, Lagardère Active has all the major brands of fashion, lifestyle and beauty, as well as a lot of tourism and other exciting things, "says Fuchs of the Schibsted media group. 19659002] She is also concerned that her agency will be among the first to take female buyers' groups seriously, even in industries that traditionally target men.
– We think, for example, that the banking sector underestimates women as target groups. It is a negotiation, a group of individual buyers, but there is little marketing directed against them.
Fuchs mentions, as an example, that she changed the sex of a woman as a husband on Facebook, and that the advertisements she was exposed to "Botox and diapers" for investment in the cottages
– It is not a matter of neglecting advertising aimed at women.
Will use international influencers
Lagardère Active sells digital and print ads, as well as many social media deals. Fuchs explains that United Influencers, among others, will provide strategic advice and profiles, or influence their portfolio.
– It can act, for example, a brand that will reposition itself against a younger and more consumer-oriented audience. We work with Lagardère Active to use their universe and our profiles.
United Influencers has a number of well known bloggers and influencers. Among the Norwegian profiles are names like Caroline Berg Eriksen, Sophie Elise, Camilla Pihl and Marna Burøe (Comic Mermaid).
– We have also started to build relationships with relevant international profiles in collaboration with Lagardère, who have already been associated with more than 400 profiles. We will link profiles of our network in the Nordic region, as appropriate. (Terms)
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