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Soon, a new, more expensive Netflix subscription will be announced, reports the Italian website TuttoAndroid.
Several European users received a fourth type of subscription, called Ultra, last week, between 16.99 and 19.99. euro per month. The most expensive subscription today, Netflix Premium, costs 13.99 euros per month, or 139 crowns in Norway.
Willingness to Pay Test
Netflix confirms the new subscription level of the American Cnet site. According to the spokesman for the spokesperson, they are testing different prices to "better understand how consumers value Netflix."
In other words, how much are they willing to pay for the different parts of Netflix's offer?
The prices that they test are between 20 and 40% higher than the most expensive subscription of today. Here in Norway, there will probably be 169 or 199 crowns a month.
Same features as before, only expensive
Netflix has not said anything about what the Ultra Subscription contains, but TuttoAndroid reports that the streaming service is testing several variants
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