New measures to establish that the Preikestolen is Norwegian – NRK Rogaland – Local news, television and radio



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At the beginning of this period, it became known that the Norwegian tourist industry steals a number of foreign media at the Preikestolen when the movie "Mission Impossible 6" is premiered on the platter on Wednesday, August 1. Surrounded by the Preikestolen is Norwegian – and not Indian.

The reason is that movie star Tom Cruise recorded the last scenes of the action movie in November last year. However, it is the action of the film located in Kashmir, India

Visit Norway, the Stavanger region, Fjord Norway and several other actors have invited ten major international media to a four-day tour of Rogaland in relation to the prime minister of the film. Dagbladet uses tourist information company Visit Norway 50 000 tax crowns to send foreign journalists to Norway

Advertising Point

But that does not stop. According to Reisemål Ryfylke, who is part of the collaborative project, several steps are taken to establish that the Preikestolen is holistic

The most concrete is now a two-minute commercial film for the Norwegian fjords, which will be known for the first time in

The film will be a small glimpse of what I have to offer: the film will be a preview of what I have to offer in Norway, and part of the project I take full advantage of the film Mission Impossible and price at Preikestolen, wins a daily tenant in Reisemål Ryfylke, Liv Jorunn Tjelmeland.

  Tom Cruise falls from the Preikestolen

Here Tom Cruise falls from the Preikestolen in Mission Impossible 6. The film is premiered at the Preikestolen on Wednesday, August 1, 23.

Photo: Screenshot / Paramount Pictures

Strategy Missing

Even though there is no Mission Impossible clip in the ad team, the movie can be recalled series, according to Tjelmeland. The shot is specifically aimed at social media

– I'm going to show that I'm bringing the pulpit back to Norway. There will be no doubt about the Preikestolen choir, the Tjelmeland victory, which announces several measures throughout the fall.

  Trygve Forgaard

Trygve Forgaard, daily leader at the Marketing House in Stavanger.

Photo: Magnus Stokka

Trygve Forgaard, Leiar of the Stavanger Marketing Agency, understands the efforts of the travel industry to ensure the most possible effect of the visit of Tom Cruise

– I understand that they will optimize the effect. And they are silent, they do their job, he wins.

The marketing expert is also a consultant at the Stavanger Tourist Office. He is therefore also keen to put in place a cautious strategy on the cows of many tourists who are desires at the Preikestolen.

– This is a political discussion that has not been taken. I have to learn from those who have suffered major tourist trauma before us.

Early in the summer, the Lysefjord, the Preikestolen Choir, was one of seven new tourist destinations that developed the green label for a travel destination.

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