Quite Lunch Competitor Can not Have Exclusive Rights to "Four Fingers"

Nestle is not allowed to register the "four fingers" form for its Kit Kat chocolate as a brand.

Long chain of chocolate

The battle between the producer KitKat, Nestle, and Cadbury – which, with Freia, belongs to the American Mondelez – lasts a long time. .

Kvikk Lunch was first made in 1937, while KitKat came Norwegian chocolate two years in advance, in 1935. In 65 years it was not a problem.

However, in 2002, Nestle tried for the first time to register the form The four "fingers" well known – as a trademark, according to the BBC.

In the course of justice, the British newspaper The Guardian conducted a taste test between the last two years. He won Kvikk Lunch too.

The recognition of the EU could not be proven

Nestlé was the subject of a large number of approvals as a trademark in 2006, but competitor Mondelez appealed this decision.

The European Court of Justice on Wednesday dismissed Nestlé's appeal by a previous court decision that was not favorable to the Swiss giant of food and beverages.

The court argued, among other things, that Nestlé could not prove that this form of chocolate was known as KitKat throughout the EU.

Nestlé could not prove that this was the case in Belgium, Ireland, Greece and Portugal, writes E24.