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The surplus of the country's largest commercial radio channel, P4, dropped by 35% to nearly NOK 45 million in 2017.
The same year, P4 and all other major Norwegian radio stations join their
The death of one …
The death of an individual is the bread of others – at least in the X-ray family of Modern Times Group:
- P5 and the other small chains earn almost as much revenue as P4. The result of MTG 's radio activity has weakened by nine percent compared to the previous year.
– It is crucial to see the P4 and P5 in context. The many small chains, located in the company P5, develop as a result of the digitization. As the turnover is of the size of the chain, the P5 increases, while the P4 falls, according to Kenneth Andresen, director of P4
| P4 Radio Norway as a whole, annual result 2017 (in MNOK) | 2016 | 19659012] Turnover | 317.3 | 342.9 | -7.5% |
| Operational Result (ebit) | 44.9 [19659008] 69.1 | -35% | |||
| ] Profit before tax | 43.8 | 67.9 | -35.5% |
| P5 Radio Norway, profit for the 39 Year 2017 (in MNOK) | 2017 | 2016 | Edit [19659000] Receipts | 101.5 | 77.9 | 30.3% | |
| Operational Result (Ebit) | 48.4 | 33.1 | 46.2% | 19659012] Profit before tax | 48.7 | 33.4 | 45.8% |
In addition to P4, MTG has a big bunch of smaller radio channels in Norway: P5 Hits, P6 Rock, P7 Clip, P8 Pop, P9 Re Tro, Country P10, NRJ Norway and the local radio P5 Bergen and the bandit Rock Non Stop channel.
P4 is the largest and shows his results in the company P4 Radio Whole Norway. P5 and other companies report financial results in the company P5 Radio Half Norway
– The total of our radio revenues was NOK 419 million in 2017, against NOK 420.8 million the previous year, "says Andresen
] The transition to the mere transmission of digital radio, dab, took place throughout the region until 2017, until the last FM broadcasts were turned off on December 13th.
These are the main radio actors in Norway – NRK, P4 and Radio Norway- Bauer Media – which led to the FM closure, which met with a lot of resistance.
One of the reasons for this resistance was that technological change would force many people to replace the properly functioning FM devices with new receivers.
The change took the form of a lost support. The number of listeners in May, measured against listeners in December 2016, just before the start of the epidemic, shows a drop of 540,000 daily listeners. The figures come from the Kantar analysis company's radio measurements, as Nettavisen rewrote in June
The reason is that people have fewer devices in their turn, many have not installed any key in the car and that several local radios have clamped down with FM transmissions that can be heard both in big cities and in the country.
"One of our best years"
For isolated P4, the year-end gave a 35% profit decline. However, in the context of P5, the picture is a little less dramatic. In total, the pre-tax profit of both companies fell from around NOK 9 million to NOK 92.5 million
– This is a loss of profit not due to a failure of the content but a significant investment in content and marketing. 2017 will be one of our best years, despite the fact that it was the end of the year, says Andresen.
Despite the fact that the stall of daily listeners is significant, the boss of the P4 says that his channels have about as much radio broadcasts as before turning off FM broadcasts.
– At the group level, P4 and our other channels are producing exactly as many minutes of listening time as the same period last year. And so that was the last month. So we see that we are on the right track to see the same levels as before we turn it off, "says Kenneth Andresen. (The terms)
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