Sold football beer for $ 25 million – doubling the track



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The football party in Kontraskjæret has already surpassed the turnover of the European Championships in 2016 and expects to almost double the winnings of the World Cup. "

– It was very good." Geir Oterhals, General Manager of the Football Festival, told the newspaper that about 170,000 visitors have been sold to date, or about 280,000 visitors to the World Cup. world of Kontraskjæret in Oslo

– There is no filling party and we received very good feedback from the police and the business sector, "said Oterhals

. During the previous World Cup, in 2014, the turnover of 22.9 million and pre-tax profit of 4.2 million ended.

– This year we expect the end of about 50 million, "according to Finansavisen

20,000 spectators

In the region, the company has permission to release less than 10,000 spectators at the same time

At the beginning of the group match, three games were played r every day At the end of the group match, the start of the match was reduced to two, but two games were played

In the future, two quarter-finals will be played on Friday and Saturday, in addition to the semi-finals and finals. "Until then, most of the spectators were in Kontraskjæret when Sweden was playing against Germany, with 20,000 crowds in one day

– Sponsorship revenues have doubled since 2016, "Oterhals tells the newspaper.

Midtveis Holding, sole owner Peter Schance Eikeland, owner 34% of Fotballfesten and Spondere own the remaining 66%

Spondere belongs to Geir Oterhals (52%), Jarle Jensen (41%) and Tor Even Gjendem (8% ). rent

Previously, Pro Sec had the contract for the lease of the area with the Municipality of Oslo through the City Environment, and Fotballfesten was a subcontractor. This year, the football festival itself has signed the contract.

According to Finansavisen, the football festival will pay 200,000 crowns to rent the area between 4 June and 18 July.

In 2016, there was a debate on To rent the Kontraskjæret should be on sale. Oterhals says that it was he who had the idea of ​​the event

.

– It's an event that the public and politicians love. As long as this is the case, we will continue, "Oterhals told the newspaper

.He also believes that it is impossible to get anything at the World Cup in 2022, although the championship in Qatar is scheduled for November and December – Then we will find something complicated

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