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We eat and eat – and ice cream producers record sales records for record sales.
– Absolutely great! Anne Borgen Sturød, director of marketing and product development at Diplom-Ice
– I've been here since 35 years and never seen the couple, "says Jarl Søvik Olsen, director of supply chain at Hennig-Olsen
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Top of the sales summit, the Royal Trippel of Diplom-Ice is launched as "Ice of Life Newers". The vanilla ice cream drizzled with dark chocolate, caramel and milk chocolate is celebrating its 20th anniversary this year.
In 2016, she became Norway's best-selling ice cream. Then he passed both Sandwich and Krone-Ice
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– In good weather, we plan to sell 3.5 million Royal Trippels in 2018, says Borgen Sturød.
At Hennig-Olsen, it's the Premium Cream that nougats want. Isbjørn Is, as a local supplier of grocery chains in the West, has experienced growth so far this year, which is well over 30% more than in any other country. 2017.
At the same time, Isbilen has grown. Hetebølgen gave a start to many of the news, while the classics got a boost.
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Cream Offer
Looking at småis in packages, as you can find in the freezing dish at the store, it's Krone-Ice with strawberries that end in victory, with the chocolate variant chop.
– Our most popular product. According to Søvik-Olsen, Norwegians are rather traditional in ice cream
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Many have discovered that ice cream is sold cheaply in the store. In some places, a package of six costs as much as a single ice cream of the same variety and size purchased at a kiosk or at a gas station. Diplom-Ice reports up to 60% growth on this product.
Best ever
Hennig-Olsen is enjoying the best summer ever. The company, which has been operating since 1924, saw a 30% increase in May and a 20% increase in June.
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Søvik Olsen believes that the ice cream producer in 2018 before the first time can reach 30 million liters of ice produced in a year. Hennig-Olsen accounts for almost half of the Norwegian ice cream market. It's the old traces that make it the most. Salmon, coconut, salted caramel and pistachio are exciting for a moment. Many people go back to kroneis with strawberries or sandwiches.
that the growth of Diplom-Ice was about the same level in May-July. It's time for another creamy year. The Tine-owned ice cream producer was trading for nearly $ 1 billion in 2016, and also performed well last year.
How many millions of additional sales are expected, the director of the market will say nothing about …
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Norwegians are the best ice creams in the world, but Norwegian producers are light years away from the world's biggest producer, Ben and Jerry. The US giant traded $ 1.279 billion in 2016.
Daily Commodity Anniversary
You'll also find ice cream in Norway
– We sold very well niche products like vegan Ben & Jerry and Bubbies, said Eli Strand. , Communications Advisor in the menu.
Grocery stores are also enjoying the summer heat. People just eat empty ice creams.
Menu ice cream sales increased by almost 40%. According to Strand, this is mostly smallis and different smallis in box which are bestsellers
Out of stock
All manufacturers are currently out of stock.
– Fortunately, these periods are shorter. We are safe, says Borgen Sturød.
– We try to make each variety, but giving priority to bestsellers, says Søvik Olsen in Kristiansand
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