The revenue decline of more than 90 percent

– The reality is that the production capacity of craft beer is three times higher than demand. According to Nørre Ø CEO Sverre Orm Øverland, DN's uncompromising brewery in Grimstad,

Nøgne Ø achieved in 2015 a turnover of more than NOK 61 million and a profit of more than NOK 15 million before taxes. . Last year, the smell came. The turnover has fallen and pre-tax profit has been reduced to 0.6 million, a decrease of more than 90%.

Nøgne Ø writes that there are several reasons for the slowdown, including the renovation of the brewery in the old Rykene. and the packaging change from 0.5 to 0.33 liters and the loss of the national distribution to Rema 1000.

But Norwegians interest in the purchase of craft beer is in sharp cases. At the same time, more and more players come to work and there are now more than 250 small breweries in this country. "

" It therefore seems unrealistic that Norwegian grocery stores continue to allocate large shelves to a segment of the beer category of total volume. Like many in the Norwegian industry and trade, Nøgne Ø also expects a correction in the craft beer market in the coming years, "writes the jury to Nøgne Ø.