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– This is the result of a number of steps we have taken to work even better with our customers. According to Kristian Schøning-Kristiansen, CEO of SMFB, the positive trend continues in 2018, which is very gratifying.
SMFB achieved a positive result in 2017, with a profit before tax of 2
With the agency recruited after 2016, the agency had a weak year, with a result of minus 1, 3 million crowns before taxes.
Slightly 2016
Schøning-Kristiansen explained last year this was due to the fact that 2016 was a year of major changes in the company
- Norwegian advertising agency launched in January 2004.
- A customers like Circle K, Diesel, Freia, Ikea, Maarud, Statoil, Talkmore, and VG
- The former Shnel & Melnychuk, Forsman & Bodenfors as. After the Swedish advertising agency Forsman & Bodenfors sold its shares to partners in 2016, the agency changed its name to become the SMFB only.
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– I became general manager, we had a new finance director and we used the year 2016 to clean up the old processes and better prepare ourselves for the future, said Schoning-Kristiansen in DN last year.
He managed to get a positive result in 2017.
– The year 2017 was generally a very good year. It has been very fast for our clients, which has resulted in many jobs that we are proud of, he adds.
The company, on the other hand, has a lot to do before returning the 2015 result where it had a pre-tax profit Million Norwegian kroner
Decline in business, Agency revenue up
SMFB has clients like Ikea, Statoil and VG. The success of 2017 is largely due to the fact that the company has encouraged even more customers, including Ruter, Devold and Domino Pizza, says Schøning-Kristiansen.
The company's sales dropped by nearly NOK 28 million. This is not reflected in agency revenue – customer fees minus commodity costs – which was NOK 2.3 million higher in 2017 than in 2016 and amounted to NOK 71.5 million
| Smfb Holding as profit for the year 2017 (MNOK) | 2017 | 2016 | Change |
| Income | 123.7 | 151.3 | -18.2% |
| Operational result (ebit) | 2.9 | -0, 5 | -% |
| Profit before tax | 2.8 | -1.3 | -% |
Schøning -Kristensen explains why sales have dropped for SMFB, the company giving up the subcontractors
– This is due in large part to the fact that we have moved a lot of resources internally, as we have Had already done for subcontractors and for the accumulation of individual projects. The turnover includes the purchase of goods and media on behalf of our customers, "he explains.
The list of SMFB employees now has 83 members and they believe their future is bright
into the future. What began last year as an ascent, continues in 2018, ends Schøning-Kristiansen. (Terms)
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