The Swedish State becomes an indirect owner of commercial TV4 TV4



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Telia Telia acquires Bonnier Broadcasting.

On Friday, the Swedish Telia announced that it was buying Bonnier Broadcasting, consisting of TV4 and C More, for an amount of 9.2 billion Swedish kronor. The seller is the Swedish private publishing house Bonnier AB.

The news has been waiting for a while, but there has been some enthusiasm about whether the TV4 commercial TV channel would be part of the purchase.

The Swedish state controls Telia because it holds 37.3%. The state already controls public broadcasters Sveriges Television (SVT), Sveriges Radio (SR) and Education Radio (UR).

– Last word not said

The former employee of TV4 Mattias Fyrenius writes in Expressen that Friday's purchase is controversial because the state is now becoming a player dominant in the Swedish media market. One possible solution might be that the state is selling in Telia, which Express has already stated in the management space.

The Swedish Ministry of Industry Mikael Damberg tells Dagens Industri (DI) that the last words are not. says about trade. He called Friday Telia's leadership

– Throughout this process, I told the company's management that the importance of media diversity and the lack of The state's ambition to own audiovisual media. Marie Ehrling in Telia said Friday that the board of directors had done what they thought was best for the company.

– We are listening to the debate. We are used to the fact that there are many points of view on Telia and that there is a complexity in this business. We are looking for a constructive dialogue, but we are confident that it is a good deal for Telia. The industry is changing and we must make the most of this situation, "said Ehrling.

Leader Jonas Nordling for the Swedish journalist writing on Twitter that trade is in a sense a logical development of the market.

– But it still disrupts the public ownership of the media and requires clear instructions from the owner regarding editorial integrity. [] 19659005] Store in Norway

The transaction is subject to approval by the public authorities and should not be finalized until the second half of next year.

In the week, we learned Telia acquires Get and Norwegian TDC from Danish telecommunications company TDC Telia is already the second largest player on the Norwegian mobile market after Telenor

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