[ad_1]
In the morning hours he was finally confirmed. Telia buys Bonnier's television business for NOK 8.5 billion. It only takes three days after Telia got the cable and broadband company Get for 21 Billion. Thus, the Swedish telecommunications group was avoided by NOK 30 billion of content distribution and television this week.
Read more: Bonnier sells TV4 and C Plus to Telia for 8.5 billion
Read more: Telia secure Get – now big TV shopping on the stairs (Subscription) [19659002] Sandnes: – TDC and MTG were the first character
Telia billions of purchases create, despite the holidays, waves in the Nordic media market. shows that the trend we have seen in a number of other markets, as expected, has also hit the Nordic market. Distributors and content actors find together. The trial with TDC and MTG was the first character, says the chief executive and editor Olav Sandnes in TV 2 in Kampanje.
– What consequences Telia acquires for TV 2?
– The purchase will not be immediate consequences. We are already working very well with TV4 and expect it to continue, says TV2 boss.
When TDC and MTG announced their merger plans this winter, former Bonnier and TV4 chef and head of the Aftonbladet television belonging to Schibsted, Jan Scherman, in Kampanje that TV 2 and Telenor had to try to find together to meet TDC / MTG competition. The question concerns TV 2 and the owner Egmont will think it after Telia made a deep mistake on the Norwegian and Swedish TV and distribution markets.
See also: Telenor and TV 2 think burying the fight to meet new giants of television
The article continues after the image
– As a relatively small player in an increasingly globalized industry, it is important to be able to cooperate with different actors. The head of television, Olav Sandnes, said: "We have freedom [19659005] – As a relatively small player in an increasingly globalized industry, it is important that we collaborate with different actors. different domains. "We are not locked in large constellations, we have the freedom and flexibility," says Sandnes in Kampanje
– Telia is also acquiring Get, a strong distributor in Norway. How do you envision the possibilities of further cooperation here?
– We are still planning to cooperate with Get, like other Norwegian distributors, Sandnes replies, which in 2016 reported tighter financial requirements for distributors.
Telenor: management is firm
The management of Telenor told Kampanje that it was expecting Telia's progress in the distribution and television market.
– Nothing surprising with the acquisition of Telia in recent days. known opportunities on the market for some time now. Our strategic focus is strong, we have a strong position on both fixed and mobile in Norway and Sweden, as well as on positive developments in Denmark, as well as our position on television distribution. We are used to competition in all these markets, and Telia strengthens us now as before; We welcome the competition, says Communications Manager Atle Lessum at Telenor in Kampanje.
– Telia buys television channels. Is it appropriate for Telenor to do something similar?
– With regard to possible future investments, we have stated that, thanks to solid economic results, we have gained flexibility if there are interesting opportunities. . In addition, we will not comment on future potential objects or areas of investment, explains Telenor Communications Manager, who indirectly owns TV 2 as the owner of the A press until 2012.
The article continues after the image. 19659024] Spend Telia TV Plans:
– It's exciting to see how Telia chooses to organize and sell to its customers the content of Bonnier's TV business, both TV and TV linear, says Lasse Gimnes
– The consequences can of course be large and numerous
Lasse Gimnes in GimCom think that it is a historical fraud against the billionaire of Telia this week
– It's too early to be concrete about the consequences, but it's a very interesting job in many ways. It's the second largest media company in the Nordic region, Bonnier, which sells some of the most profitable companies they've had in recent years. And it is the largest television company in the Nordic region, now sold to Telia, which still has its main business in mobile telephony. She has just bought the second Norwegian TV distributor and to be notified to the Competition Authority before any approval. According to Gimnes til Kampanje, it is a historical media in the Nordic region.
He believes that the consequences of Telia's television programs are considerable.
– The consequences can, of course, be great and numerous. The fact that a mobile and a distributor buys a content provider of such importance can be important compared to the internal relationship in the food chain of the television industry. This will shift energy – and this will affect, among other things, income distribution revenues in the Swedish market. Normally, distributors pay for content to content providers. Now, Telia is doing the same and is buying the company, which is the leading provider of commercial content for television in the Swedish market. It is comparable to what Telenor had bought TV 2 here, says Gimnes
– Can change the food chain of the television industry
It is curious about the TV business of Telia in the future.
– It is not the least exciting to see how Telia chooses to organize and sell the content of Bonnier's television activities, both streaming television and linear television, to its customers. This can change the television picture we have seen for many years – and it can happen quickly. And not only can this change the food chain of the television industry, but also bring changes to the public, and it can have more pages. Customers can get services / products that did not exist before, but customers can also lose power and freedom – and that is what the competition authorities and consumer authorities must look into it.
– Will this affect Telenor's strategies? Telenor has long envisioned similar ideas – and Telia's acquisition of Bonnier's TV business does not make this problem less relevant to Telenor. We have seen such events in other markets, including the United States. We see that mobile distributors / giants buy content providers – and significantly increase their power in the marketplace. This can radically change the industry and the sources of income. If Telia succeeds in its strategy, it is too early to say. But this can eventually dramatically change the television industry and the rules of the game. "
– Important Actor in the Rights Campaign
Only 21 Billion on Get, Nearly 10 Billion on TV Activity of Bonnier. Gimnes says Telia will be active in rights and content struggles over the next few years.
– It is clear that Telia will now become an important player in the fight for content rights in the future. In Sweden and Finland, but it is also possible that in Norway, they activate their reflections on the purchase of content for Get – even outside the TV channels. It will then be about rights such as sports, movies, comics, documentaries, and more. It's been a long time since we've seen a change and / or a purchase that can change the premises of the TV industry as much as we see it. That it will create waves and changes is for sure. If Telia will succeed is another matter – and only time can show.
Bonnier Broadcast Chief Casten Almqvist Conference of the Media Business guests campaign last year. See the interview of Almqvist and TV chief 2, Olav Sandnes, on the cooperation and competition of global actors:
[ad_2]
Source link
Tags billionaire change happen industry Quickly quotThe Telia TV
