Therefore, this year's Nobel concert has been canceled

There will be no concert of the Nobel Peace Prize this year. The organizer wishes to reflect on the content and format, announced the Nobel Institute in a press release

– It would have been nicer than it goes as expected, but it's a indication that the year has been difficult for economic growth. We will take matters into our own hands and think about new formats in the format and income model, "says Olav Njølstad, director of the Norwegian Nobel Institute for Dagbladet

Rema 1000 Renewed Not

L & 39 ambition is to relaunch the concert in 2019 press release. The organizers will see how the concert can be adapted to more platforms than traditional linear television.

The Nobel Concert does not receive public support and is fed up with sponsors and ticket revenues.

This year Rema 1000 chose not to renew the sponsorship agreement with the Nobel Concert, after three years as a sponsor, according to Njølstad

– Then we have had to see the reality in the eyes. Producers for broadcasts, Gyro and Warner Bros. Norway has chosen not to take the risk this year. It is too early to anticipate the progress of the concert in 2019, but we will use it for the next six months, says the department head.

Opposed to Dagbladet, Jomar Selvaag, CEO of Gyro, said that this was not decisive for the cancellation. 2018 that the agreement with Rema 1000 was not continued

The article continues during the advertisement

– Rema 1000 announced about 14 months ago that the 39; agreement would not be renewed after its expiration after the concert 2017. So a relationship we know for a long time. If this were crucial, we would have made this decision a long time ago, "said Selvaag

– The reason for this break this year is in terms of content, format and economics," says Selvaag, in reference to the press release. ] Difficult to have artists

In recent years, it has been difficult to get the artists up

– Why is it difficult to get the artists up for a good thing? [19659002] – Someone gets up and we would probably have artists this year too. They do not get any fees, but it's hard to get the artists to stand up and affect the decision. The habits of the industry and the media have changed for 25 years, says Njølstad

– We have found that the financing of the concert is very demanding and we wish to use the following year to develop a new format of concert.

Dagbladet tried Rema 1000 for a comment on the case.