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The ten-minute film, called Birthual Reality, is
registered at Ørebro University Hospital, showing a birth close to the use of VR technology.
– For everyone to know how a birth in reality is, the new technology can open up to
More prospective parents can feel comfortable and prepared before birth, "says Kristina Müller, head of BB Stockholm.
According to Chief Owl, birth concerns have increased considerably over the last 20 years.
Video is an attempt to counter this trend.
Watch the promotional film here!
Used as training material
It is the Swedish public relations agency FLB Europa which is at the origin of the international campaign that is taking place on Gjensidiges
social media channels. According to Björn Lundvall, a public relations consultant from FLB Europa, it was time to take stock as the latest birthing material in Sweden dates back to the 1970s.
– Gjensidige's child insurance has been voted
at the best of Sweden's Consumer Insurance Agency – an agency that helps consumers interpret terms and conditions and answers questions about insurance. The campaign was made to lift the best child insurance of Sweden and at the same time
could provide support to parents who are worried about an upcoming birth, "says Lundvall.
After the launch last week, several Swedish hospitals began using video as training material for expectant parents.
– Always
so long, he has been incredibly well received. The Swedish and international media have paid attention to the campaign, but the most important is that more hospitals, the other Södersjukhuset (one of the largest hospitals in Stockholm, red.anm.)
ordered VR glasses to use the film as training for future parents. What began as a campaign to lift Gjensidige's child insurance has resulted in acceptable training materials for several Swedish hospitals,
said Lundvall.
– VR is an effective aid
According to Gjensidige Forsikring Sverige's market director, Lina Winqvist, VR is considered an effective aid because patients are exposed to their phobias in a safe environment.
– Digitization is a fact, and education in the field of restoration must follow the development and opportunities that it offers. By filming a birth in VR, we create an authenticity difficult to obtain
said Winqvist.
VR is currently being tested in, among other things, CBS research at the University of Stockholm where people with social phobias, such as squadron (agoraphobia)
Try VR to cure his phobia.
The whole movie can be seen here.
Image-text:
Birth Reality:
In the ten-minute VR movie you can see a real close birth.
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