"Uplifting" is probably one of the most frequently used words to describe some of the best Apple commercials for iPhone, iPad, Apple Watch and even HomePod. But in the latest 60-second clip devoted to the highlights of the company's new smartwatch, the protagonist is literally lifted into the air during an intense workout supervised by the Apple Watch Series 4.
It is interesting to note that the actual product announced here is seen only a few times for a few seconds and fits perfectly into the somewhat ambiguous story of a woman enjoying her freedom by running, swimming and … flying . What Apple is trying to argue is that you "now have the freedom to go with your watch" just about anywhere.
While we are pretty sure that the wearable device will not be able to monitor your heart rate while performing an upstream parachuting routine, lifting you up from the ground to dance with the clouds, you can certainly perform, receive and even reject voice calls after. float down a lake and get step-by-step instructions during your errands.