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Andy Rubin’s Essential can get a second chance at life. Nothing, the new startup of OnePlus co-founder Carl Pei has acquired the company’s brand. Searching the database, found that Rubin transferred ownership of the Essentials brands and logo to Pei’s new company on January 6, 2021. It is not known whether the startup also reclaimed Essential’s patents, or what it plans to do. to do with the logo and brands now that she owns them.
When Pei first performed earlier this month, he said his first product would be a pair of wireless headphones and promised more devices later in 2021. “We’re building an ecosystem of smart devices,” he said. he declared. Bloomberg. “We’re going to start with simpler products, wireless headphones. We’re going to have several products throughout the year, not just audio products, and we ultimately want to build them so that these devices talk to each other. “
If buying Essential’s trademarks is a sign that there are no plans to release a phone, the company is betting that Rubin’s startup legacy will do more good than harm. Despite all of its failures, Essential had a passionate fan base who adored the PH-1, the only phone it released. However, the company became mired in controversy after it emerged that Rubin may not have been transparent about the exact reasons for his presence.
Even if nothing is found on the brands, the legacy of Essential is likely to live on in another way. At the end of 2020, more than two dozen former employees gathered at, a company founded by Jason Keats, former head of R&D for Essential. The startup plans to release a device later this year. In the meantime, Nothing has promised to share more details on its upcoming devices at the end of February.
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