Nreal unveils corporate edition of mixed reality glasses

Nreal is unveiling a new mixed reality headset for business users and is also making its Nreal Light model available in other countries after its launch in Korea and Japan last year.

Effective today, Nreal will expand Nreal Light to new key markets including the European Union and the United States. Enterprise publishing makes sense because the technology is still quite expensive for consumers. Enterprise customers, on the other hand, don’t mind paying more for high-end mixed reality solutions, especially if it makes highly-paid employees more productive.

The launch of the corporate headset is scheduled for 2021. One of the strengths of mixed reality technology, whether virtual reality or augmented reality, has been virtual training, where the cost of mistakes with very expensive equipment is not as high as they would be in the real world.

When asked about the timing of the corporate edition, Nreal told VentureBeat that while Nreal Light offers a compact, lightweight form factor that resonates with consumers, corporate customers have also used these MR glasses in conjunction with the proprietary computing package ( CPU) of Nreal as a company. device.

It is also launching new content and technology partners, including Finch Technology’s FinchRing, a hands-free MR controller. The FinchRing is a new six-degree-of-freedom (6DoF) hands-free mixed reality controller that offers full freedom of movement and seamless interaction with 360-degree spatial tracking. FinchRing works in or out of Nreal Light’s Field of View (FoV) and can be used indoors, outdoors and in all weather conditions.

Last year, Nreal launched its Nreal Light mixed reality glasses, aimed at making augmented reality more accessible to consumers. In 2021, Nreal wants to take one more step towards mass adoption.

Nreal enters the fray with a new class of corporate headsets. The company is launching a customizable and lightweight MR headset that it will showcase at Mobile World Congress Shanghai 2021.

The Nreal Enterprise Edition attaches to a computer unit and a battery for longer lasting power. Sporting a wraparound halo design, Nreal Enterprise Edition also offers a balanced fit from front to back. And for added convenience, users can also control the corporate headset with eye-tracking and gesture recognition technologies.

The company targets corporate clients in the manufacturing, retail, tourism, education, logistics and automotive markets. Software and hardware can be made to order.

Nreal said its launch of Nreal Light in Korea went well, as it launched at 20 LG Uplus retail stores in Korea, and has since expanded to 220 locations across the country. LG Uplus has also expanded its catalog of Nreal Light compatible apps from 700 to 3000, as developers and operators support the mobile platform.

Users spent an average of 49 minutes per day on Nreal Light. The 20% of the most active users spend an average of 120 minutes per day. Nreal also launched its headset in Japan in partnership with KDDI.

Nreal Light will launch in the European Union through a partnership with the two major operators in the region, while it will be launched in the United States in the second quarter of 2021. Nreal will showcase new upcoming MR applications on Nreal Light during the Mobile World Congress. These include Tagesschau 2025, a weather application that broadcasts a holographic weather anchor in front of your eyes; Dunkaar, a basketball game where you can shoot and dunk virtual basketballs; Dragon Awakening, an online heroic fantasy game; Magenta Sport, an AR version of football; and an MR version of the Space Channel 5 rhythm game.

The company does not yet disclose its sales. Nreal has raised $ 85 million to date, including a recent round of $ 55 million. It has 250 employees.