NVIDIA Unveils New RTX Chips For Desktops And Laptops At CES 2021



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NVIDIA vice president and general manager of GPU products Kaustubh Sanghani speaks to Yahoo Finance about the company’s big disclosures at CES 2021 and the impact of the pandemic on gaming.

Video transcript

DANIEL HAWLEY: We are here with Kaustubh Sanghani. He is general manager and vice president of GeForce at NVIDIA. Kaustubh, thank you very much for joining us. NVIDIA obviously made some big announcements at CES 2021, virtually, obviously. And I just want to talk about it. So what can you tell us about the new chips we have? I know there is the new G-Force 3060, as well as some laptop announcements.

KAUSTUBH SANGHANI: Yeah, thanks, Dan. It’s great to be here virtually. And we had some really interesting announcements today. First, we announced that the NVIDIA Ampere architecture is coming to laptops. So we announced a record 70+ laptops from all major OEMs with the new GeForce RTX 30 series GPUs based on the NVIDIA amp architecture.

This includes our second generation RTX and the third generation of Max-Q technologies to deliver 2X D efficiency of previous generations. So we have some really interesting news on the laptop front, starting at $ 999.

We also announced a new desktop GPU, the GeForce RTX 3060. The Class 60 product is truly one of our most popular products. And the GeForce GTX 1060, four years ago, and based on the Pascal architecture, was one of our most popular products to date.

And the 3060 is a great refresh for all those gamers, playing with GTX products, delivering 2x the frame performance and 10x the racing performance. And as we all know, rate racing is the future of gaming.

Along with those two big announcements, we also had a series of announcements that really did highlight RTX as the future. We have announced that seven other games will support RTX functionality with rate races and RDLSS.

And also a lot of momentum for our NVIDIA reflex tech, with two more games supporting reflex, making them seven of the top 10 competitive shooters supporting reflex. And also five new G-sync monitors and seven new mice that support our reflex latency analysis feature. So all in all a lot of great announcements for gamers. And really looking forward to all these products.

DANIEL HAWLEY: And one of those games is called DD War Zone, right? Just throw it out there, making sure I get my War Zone patch in the best possible way.

KAUSTUBH SANGHANI: Yeah, you gotta be a lot more competitive in War Zone, Dan. Because with DLSS, you’re going to see big improvements at the frame level.

DANIEL HAWLEY: God, I hope so. You cannot improve yourself. I guess you can improve for the worse. So, you know, it’ll be something. I’m talking about the type of COVID environment and its impact on gambling. Obviously, myself, as well as people who have played before, play more.

But there are also people who, perhaps, had stopped playing, or who had not played as often as they wanted, who came back. Because there are no cinemas. There are no sporting events to attend. What does this mean for NVIDIA, especially on the chip side, in terms of the kind of demand from gamers looking for the devices they really want to get to push their game as far as possible.

KAUSTUBH SANGHANI: Yep, so it’s pretty clear that with COVID and all, we’re spending a lot more time at home. People are getting into the game, and you know, high performance PCs including desktops and laptops have become more important to people than ever before.

People are getting into games, not only to play games, but also as a way to connect with their friends and family, and as a way to create and broadcast what they do. You can see it in just about every metric for 2020. If you compare 2020 to just two years before 2018, the number of concurrent players on Steam has increased by 2x.

The number of monthly active users on Discord has increased threefold. The number of hours of gameplay viewed on YouTube has doubled, to reach $ 100 billion of game hours watched on YouTube last year. And the number of viewers who watch eSports has grown to nearly half a billion users.

So if you look at all these numbers, it’s only natural that the demand for our gaming GPUs is also very high. And as a result, I think, we’ve seen incredible demand.

It is true that it is quite difficult to find a GPU there. And we really appreciate the patience of all of our gamers as we are doing our best to get as many GPUs as possible. Our Ampere launch was actually our fastest ramp ever. 2x faster than our previous ramp. So it is clear that we anticipate strong demand, but there is still a lot more.

DANIEL HAWLEY: Yeah, I was saying earlier, I was lucky to have the previous generation of chips, the 2070 in my own PC, and I managed to get it right before people really, really started to buy. So I managed to get lucky. And I will continue to play.

Kaustubh, thank you very much for joining us. Kaustubh Sanghani, he is the vice president and general manager of GeForce product at NVIDIA. Thank you so much.

KAUSTUBH SANGHANI: Thanks, Dan.

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