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In its first three days of availability – Friday 8 through Sunday 10 – the song sold 16,000 copies and aired 21 million times in the United States, according to preliminary figures from MRC Data. By comparison, it’s already more streams in three days than “Mood”, the number one title on BillboardList of streaming songs from, rated in the entire previous week (17.5 million streams). It’s also nearly 73% of the total sales released by Justin Bieber’s “Anyone” that week (22,000), the most popular song on BillboardDigital song sales chart.
And the streaming numbers continue to rise. ‘Driver’s license’ increased 122% in streams Friday-Saturday, and 32% Saturday-Sunday, as fan excitement began to spill over into endorsements from contemporary pop stars. . The song doesn’t seem to be slowing down since the weekend either – it’s currently No. 1 on the U.S. daily charts for Apple Music and Spotify, with its new record of nearly 5.7 million daily plays on the latter service surpassing in number the combined totals of the second to seventh most played songs, according to the daily figures shown.
“Drivers License” (which Interscope Records will also begin promoting on pop radio next week) is already set to have a major impact on the Hot 100 next week. Just how much? Come back with Billboard next Tuesday to see where on the chart it finally lands.
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