One year after its launch, YouTube Music has 15 million subscribers.



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Compared to YouTube TV, YouTube Music has not met with acclaim or success in the marketplace. A new report reveals today that YouTube Music has 15 million subscribers a year after its launch.

according to Bloomberg Today, Google's pay-per-view music services have exceeded 15 million subscribers. "This includes YouTube Music Premium and Play Music, because a subscription to one gives access to the other, at least until what the latter This figure however includes promotional essays.

YouTube Music was renamed last May and launched alongside YouTube Premium. At $ 9.99 per month, Music Premium users enjoy ad-free playback, background streaming, and offline features.

In contrast, Apple Music has 50 million paid users and Spotify is leading with 100 million. Google's video service has not confirmed this figure of 15 million, but has revealed that the number of subscriptions to YouTube Music and YouTube Premium Paid has increased by 60% over a period of one year ending in March.

For YouTube, making money with 2 billion monthly users is a significant and lucrative contribution to the bottom line. With regard to single differentiation, YouTube Music does not have exceptional functionality, in the same way that Spotify has excellent Discover Weekly playlists. Apple Music is preloaded on iOS devices and has many partnerships with operators.

According to Coachella 2019, YouTube Music was trying to promote live entertainment. YouTube Music was at the center of the brand with more than 82 million live views on the first weekend. The company also partners to broadcast Lollapalooza in August.

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