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OnePlus is in a good mood as it gets ready to debut with its OnePlus 7 and OnePlus 7 Pro on May 14th. Of course, talking can be cheap: leaders and online media have done a lot for the Pro's unique display in recent days. But the company may have taken its most important advertising commitment to date by telling the world that the OnePlus 7 Pro will not have a notch in its display.
@david_nyc on Twitter posted what would turn out to be the internal dissemination of OnePlus advertising in The New York Times. But instead of highlighting the features of the OnePlus 7 Pro, the company speaks instead of what it will not. For aficionados of mobile display, the good news is that the phone will have no notch or frame.
Yes Virginia, if it's in the New York Times, it must be true. Welcome to the world, One Plus! pic.twitter.com/leKjS801dN
– Dave nyc (@david_nyc) April 29, 2019
The seemingly random promise of "No Random Music" could be an old jab at Apple, which has loaded free copies of U2's "Songs of Innocence" album to each iTunes client when it launches. iPhone 6 in September 2014.
OnePlus also promoted its leading position in the smartphone market PC magazine choice of readers for overall satisfaction.
– Dave nyc (@david_nyc) April 29, 2019
The US division of the company then tweeted the exterior aired for its advertising.
No bells and whistles.
No glasses.
No guts.
Just a better phone.Now it's interesting.@NY Times pic.twitter.com/85DgxLG7YN
– OnePlus USA (@OnePlus_USA) April 29, 2019
OnePlus apparently placed abstract plans detailing the physical layers of his future phone, including the three rear cameras, a metal cooling device and a selfie camera popping up, at least so that leaks and speculations disappear.
Motorized camera … pic.twitter.com/NoslJkrsdf
– RSL. (@ RussellAmarni7) April 29, 2019
Some people accuse OnePlus, on the basis of these speculative claims, of having blown up the shark with these bells and whistles. Other commentators have criticized the manufacturer in its decision to produce phones without wireless charging and without headphone jack.
Whether the feedback generated is positive or negative, we can draw a conclusion from this marketing exercise: it is expensive. the The temperature A rate card for technology customers shows that a full-page ad for a nationwide distribution costs $ 179,029, with an international distribution of $ 75,029. Keep in mind that prices may vary depending on placement, color specifications and group orders. From what we know, OnePlus bought a total of four pages.
Will OnePlus get good advertising related to an ad? This may depend on the sales quality of OnePlus 7 and OnePlus 7 Pro.
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