OnePlus pays Robert Downey Jr. to hold his phone

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Just out of box office records with Avengers: End of the gameRobert Downey Jr. returned to his hobby of endorsing smartphones, which allowed him to agree with OnePlus. Chinese society tells The edge that he intends to use the face of the famous actor throughout Asia, his country of origin and India being his focal points. Downey Jr. expressed his enthusiasm with a photo on his Weibo page, with a blue-sky McLaren, the OnePlus 7 Pro and a suit-sneaker combo.

OnePlus has always prided itself on providing its users and fans with the highest possible specifications at the lowest possible price. That's why, says the company, it does not waste money to obtain the IP certification of its phones for water resistance. And yet, with each successive generation of increasingly expensive OnePlus phones, and now recruiting one of Hollywood's most expensive names to simply pose with its devices, OnePlus can no longer credibly maintain that facade. 100% commitment to provide consumers with maximum value. money.

Six years ago, HTC donated $ 12 million to Robert Downey Jr. for a two-year global marketing campaign. Although the current agreement between OnePlus and the actor is limited to the Asia region, it has now become proportionately more expensive after having led a series of huge successes. Avengers films (his face is also the biggest on the End of Game theatrical poster). Marvel's superhero franchise has been hugely popular in China, and getting her famous star to endorse any local brand can be considered a real marketing move. Once again, Downey Jr. did nothing to help HTC's sick fortunes. OnePlus will have to make sure that it maintains the high level it has defined with OnePlus 7 Pro.

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