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OnePlus TV has speculated a lot on the type of software it will use, and we now know for sure that this will be Google's Android TV platform. Apparently, OnePlus also makes slight changes to the platform, including better integration with its own smartphones.
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Talk to Gadgets360Pete Lau, CEO of OnePlus, has confirmed many details about OnePlus TV. He explained how OnePlus wants to position its smart TV and how they have "no interest" in creating a traditional TV. As mentioned in a previous blog post, OnePlus wants his TV to be in the center of a smart home, almost like a big smart screen (ie Google Nest Hub).
Lau also talked about the pricing of OnePlus TV. He says the company wants to offer something similar to high-end products from Samsung and Sony, but at a lower price. We should not expect prices to represent "half" of these big brands, but initiatives such as a partnership with Amazon help OnePlus reduce costs.
More importantly in this interview, Lau explicitly confirms that OnePlus TV will use Google's Android TV platform. This has already been mentioned, and it was discovered a little earlier today that Google had certified the device for the use of the Play Store. Nevertheless, it is good to know that OnePlus will use Google's Android TV instead of a customized version of Android.
OnePlus nevertheless plans to improve Google's platform. Apparently, the company is striving to optimize the system in a way that other brands apparently have not used.
Specifically, Lau indicates that OnePlus will have a personalized and "enhanced" user interface over Android TV. Since Google does not allow major changes to the Android TV platform, it seems likely that OnePlus will use applications to make these changes, likely similar to what Xiaomi did with its Mi TVs in the Indian market. using a patchwall interface. .
OnePlus TV due to debut September 26
With customizations, OnePlus smartphone users will see "enhanced" integration with the TV. An example of this is a "seamless" way to enter text on the OnePlus TV with the help of a OnePlus smartphone. Google offers an app to do it with other Android TVs and smartphones, and Nvidia does the same with its shield. It's unclear how OnePlus will link this feature to its smartphones.
Another essential selling point that I want to emphasize is that we are really optimizing the TV system on Android, as I do not see many brands in the Indian market. [doing]. Because of our excellent partnership with Google, we not only use their Android TV system, but we also optimize it very deeply.
We really want to take advantage of the current strong user base of OnePlus smartphones and really improve what the current TV does not have, namely good interactions and a user experience particularly connected with your smartphone, and we want to improve this. . I think it's going to be our advantage.
Beyond that, we do not know exactly what OnePlus has in mind to "improve" Android TV. Apparently, the company has made "deep" optimizations of the platform, thanks to a partnership with Google, but again, we do not know exactly what it means for the moment.
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