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When Justice League by Zack Snyder debuted in March on HBO Max, it was the culmination of a multi-year campaign by fans clamoring to see director Zack Snyder’s original vision for the 2017 comic book movie. But how many Viewers beyond that fan base stayed until the credits rolled out? According to a third-party data company, not by much.
Like all other streaming services, HBO Max does not release audience figures unless it is to tout the great success of a trending title. But from what we can collect, Justice League by Zack Snyder has been a success for streamer WarnerMedia – to an extent.
Third party aggregator Samba TV reports that 2.2 million households have “watched” Justice League by Zack Snyder in its first week of release. But how do you measure a “watch”? SambaTV counted households that watched at least five minutes of the program, which is barely a fraction of the 242-minute film. So when it comes to people who have spent the four hours of Justice League by Zack Snyder, that comes down to a much smaller number: 800,000. This is only 36% of all US households that have logged in. Justice League by Zack Snyder, which means that less than half of the people watched the movie until the end.
That’s a pretty appalling percentage, but does that mean it’s a wash for Justice League by Zack Snyder? Like all figures relating to the world of streaming, it’s complicated. First and foremost, this is a third-party data company, so this should all be taken with a grain of salt. But based on a collection of these third-party data collectors, Forbes was able to give a rough estimate of the success. Justice League by Zack Snyder was, in financial terms. For Bloomberg, Justice League by Zack Snyder gave HBO Max its biggest jump to date, recording an 8.9% jump in the number of people launching the mobile app. Pair that with Samba TV data, and Forbes is guessing that Justice League by Zack Snyder will generate approximately $ 266 million in annual revenue for HBO Max.
Here’s how Forbes did the math:
However, to be fair, let’s assume that the 1.48 million new downloads were also new paid subscribers. At $ 14.99 a pop, that’s roughly $ 22.2 million a month for a movie that cost AT&T an additional $ 70 million.
It can’t be equated with box office revenue, of course, but it’s a solid win for HBO Max and Warner Media. Probably. We will never know until we learn the official numbers, which we probably will never know.
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