- Elon Musk's tweets are very entertaining for journalists and probably provide the multi-company CEO with a therapeutic outlet in a stressful life.
- But the habit has become uncontrollable.
- The attitude of Musk to treat tweets as a game conceals the seriousness of the mission for which he is fighting.
- If he really cares about the cause he wants to worry about, Musk has to delete his Twitter account. Now.
You really have to leave Twitter.
Your tweets have already caused you and your business problems. If you do not look at it, they could end your term in Tesla, which could be damaging, even disastrous for everyone involved.
Even if you can see that no matter what the benefits, your continuous tweet is not worth the risk.
Listen, I understand. As someone who has pulled his share of tweets and unwary or reckless Facebook posts, I understand. I know how difficult it can be to stop.
It's so seductive. There is the thrill you feel by throwing what you think or feel right now, without a filter. There is the excitement that comes from the instant reactions you get. There is the adrenaline rush of engaging in a heated debate with critics, both ways.
And look, as a journalist, I love it. There is nothing more boring than a statement from the CEO who has been distilled by a PR service, removed from anything that is both interesting and nervous. It's great fun to hear and write about Elon Musk, an uncensored, or Elon Tusk, as your last smile on Twitter would like.
Elon, your tweets have become uncontrollable
But you have to stop. For your good, for your shareholders, for the good of your business, you must withdraw. Your tweets – not to mention your other unglazed communications – have gone out of control.
Over the past year, on Twitter and elsewhere, you've hurt journalists, whistleblowers and financial analysts. You accused a cave diver of being a pedophile without any evidence. You have falsely claimed to have "secure financing" for owning Tesla. You have looked to the Securities and Exchange Commission, which you have dubbed the "Short Selling Enrichment Commission".
Just last week, you told your Twitter page that Tesla was hoping to make 500,000 cars this year before recognizing four hours later that it expected to produce only about 400,000 cars. Oops. And even after these tweets frowned at the SEC, you again attacked the agency on Twitter.
What did you get for emptying your spleen? It's true that many of your fans liked your tweets. And you have a lot of publicity for them. So, I guess it's something.
On the other hand, your business and yourself are facing many lawsuits because of your stress on Twitter. Thanks to your "secure financing" tweets, the SEC has forced you to resign as Tesla's Chairman, adding new independent directors to the company's board of directors and asking you, as well 39; to the company, to pay each a fine of 20 million dollars. And now, as a result of your tweets about Tesla's production figures – and the failure to have them approved in advance by the company's lawyers – a federal judge is seriously considering sentencing you for contempt of court, which could result in a new fine be withdrawn as CEO of Tesla.
Read it:According to the SEC, Elon Musk violated his settlement with the agency and asked a judge to convict him for contempt of court
Maybe it's just me, but all the tastes you've got do not seem as important in comparison.
Our warming planet needs you to stop being a donkey
Look, as much fun as Twitter can give you, you have bigger considerations. As you know, Tesla is not in the most stable position. We are still trying to speed up the production of Model 3 and produce a really economical version for mainstream consumers – not to mention the one that is a bit more bug-free. He has a factory to build and open in China and a production to install there. He will have a debt repayment of nearly $ 1 billion next month. There is a growing number of challengers in the electric car market.
And with all the executives who left recently, Tesla needs all your attention – or at least as much as you can give it to you when you do not run SpaceX or Boring Company. Your employees rely on you and your shareholders.
Heck, the rest of us are counting on you too. If the world wants to fight against global warming, we will soon need electric vehicles to replace those running on gasoline. And Tesla has been at the forefront of creating a real mass market for electric cars and has pushed traditional automakers to step up their efforts in developing electric vehicles.
I know you hate the SEC right now, but the agency really seems to want to try to protect yourself from yourself. By asking Tesla to put in place a shareholder communication policy and asking a manager to pre-approve your tweets, the agency was trying to somehow help you protect yourself from your worst impulses.
You have shown that you will ignore such backups, that nothing holds you back when it comes to Twitter. And your closest friends, the Tesla board, have made it clear that they will not do an "intervention" to make you lose the habit.
So I think it's time for you to take a more dramatic step, voluntarily and preventively.
Stay away from Twitter. Just delete it from your phone. Log out of the social network in your web browser and close the tab.
I promise you that you will feel much better. And the rest of us will do it too.
Well, maybe not us reporters, but you do not like us much anyway.