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Oprah Winfrey was probably feeling a lot lighter on Tuesday night – in her investment portfolio.
According to reports, after the actions of WW (formerly Weight Watchers) plunged into trading after normal working hours, the biggest single investor of the welfare company was down from 39 million to nearly 48 million of dollars.
The title, which was priced at about $ 103 a share last June, dropped to about $ 22 a share on Tuesday night, reporters reported.
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The decline followed the announcement by WW chief executive Mindy Grossman that WW would have fewer members in 2019 than in 2018, the New York Post reported.
Grossman blamed the company's efforts in winter advertising, claiming that they "were not driving consumers in the expected way".
"Our marketing … was to be more focused on weight loss, especially during the January season," Grossman said.
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Winfrey, who has recounted her personal stories about her personal problems during her years as a TV show host in the afternoons from 1986 to 2011, has over 5 million TV shows. shares in WW, according to CNBC, which quotes a filing in January from the Securities and Exchange. Commission.
This translates to more than 8% of the company, reported Bloomberg.
Grossman said Tuesday that Winfrey would be present in future WW commercials.
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"Looking forward, I am pleased to say that Oprah Winfrey will play a central role in our upcoming digital television and marketing campaign for the spring, giving a clear message on how WW is the program that works, "Grossman said in a statement. . "In collaboration with Oprah, we are also working on an initiative to bring communities together through a series of live, digital experiences and events to increase WW's impact and reach audiences." new and diverse.
Winfrey's WW investment in the First World War represents only a fraction of his fortune, estimated at $ 2.5 billion by Forbes and $ 3.4 billion by the Bloomberg Billionaires index.
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