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The goldfinch did not have a limited release, it opened widely on 2,542 screens. With only $ 2,640,000 estimated at weekends, it's the sixth worst opening for a film that debuts over 2,500 screens, by Box Office Mojo.
It's not just bad for The goldfinch The team, including Warner Bros. and Amazon Studios, further testifies to the harshness of this difficult market for drama. You need more than awesome and popular names like Nicole Kidman, Sarah Paulson, Finn Wolfhard, Ansel Elgort and Jeffrey Wright. For this kind of movie – a movie also rated R and for 2.5 hours – you also need rave reviews and a powerful word of mouth buzz. The goldfinch had the opposite.
The goldfinch has been adapted from Donna Tartt's novel, awarded in 2013 by the Pulitzer Prize. It was first presented at the 2019 Toronto International Film Festival, just before its large-scale release, and it may be a mistake. The film has had bad reviews, but not the kind of bad reviews that make you curious to see it. Worse / boring / stay away from critics. The goldfinch Currently, criticism of 110 percent of critics for rotten tomatoes (25%) – even lower than expected last week – and a Metascore of 41 out of 36 from 36 metacritics.
The film currently has an audience score of 74% in real time among 284 users, which is a positive note. The goldfinch got a B CinemaScore of the viewers interviewed at the opening night, which is not bad, it is no longer a shrug of shoulders. So far, only 932 users have scored the movie on IMDb, an average of 6.3 out of 10.
The goldfinch It was projected to open between $ 5 million and $ 8 million, but when it seriously underperformed the first day, it fell below $ 3 million. The film made its eighth-place debut at the box office on the weekend of September 13 and 15, with an average per screen of $ 1,039. Compare that to Hustlers, which opened at $ 33.2 million on 3,250 screens for a screen average of $ 10,225.
Since almost no one has seen The goldfinch this weekend, it is not surprising that there are so few user reviews. It seems to be the kind of movie that goes on streamers, be it Netflix or Amazon. I do not say this as an insult, but as a reflection of the high cost of marketing a movie in the room compared to the ease with which it is easy to be comfortable and to watch at home. .
What does this mean for the artistic dramas of the future? The studios may be thinking twice before going from a film at the opening of a film festival to a very wide release. It was a risky move initially, but I think WB and Amazon Studios deserve to be commended for supporting a smaller drama like this one. The book was amazing, it was risky to adapt, but I hope that it will not send the message that people are laughing at the dramas. Not the case. They just want good stories to be well told in visual media. The goldfinch had to be great to survive in this market.
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