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the UK getting ready to enter another lockdown, and since its residents can’t really travel anywhere, they get the next best thing – a “virtual movie hunt” on Google Maps. Over 40 beloved British movies have been hidden on the UK’s Google Map and can be watched for free by any movie fan who finds them. This includes institutional British classics like Wallace and Gromit: Curse of the Were-Rabbit as well as other acclaimed films including Sky Fall and Shaun deaths.
Google launched a “virtual movie hunt” in collaboration with the British Film Institute, before their Google Pixel campaign features Mobile Cinema later this month. The Virtual Movie Hunt consists of 40 beloved British classics that have been scattered across the UK’s Google Maps, with clues to the locations of the movies that are expected to air ahead of search throughout this month. Titles like Skyfall, Shaun of the Dead, Phantom Thread, and Wallace and Gromit: Curse of the Were-Rabbit will be featured in this Google Maps movie hunt.
“As we move into another lockdown, we know people are looking for familiarity; and find solace in being able to reconnect with stories and characters they know and love, ”said Soniya Jobanputra, product manager for Google Pixel (via NME). “Google Pixel Presents Mobile Cinema” will allow the nation to rediscover these movies from our past and instantly transport themselves, whether they’re on the couch, in the park, or on the move between rooms – Pixel 5G will let you download and watch these movies instantly.
According to Dr. Wing Yee Cheung, lecturer in psychology and researcher on nostalgia at the University of Winchester, Google and BFI have specifically chosen films that will trigger nostalgia in moviegoers. “These films are embedded with sensory memories of when we first watched them and who we watched them with, which are key triggers for nostalgia,” Cheung said.
It’s an easy virtual movie hunt: Entrants will receive the clues as they are posted throughout the month and can search a map of the UK to find key locations after following the clues. The films will then be made available for viewing from anywhere. Participants must ensure that their mobile devices connect to a 5G network in order to participate.
It’s a cute little event hosted by Google and BFI, and maybe a test of what we’ll see on this side of the pond if the US is forced to lock down during the winter months, especially in as coronavirus (COVID-19) cases exceed 10 million in the United States.
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