Overcast, it's easy to turn podcast clips into viral clips – TechCrunch



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The popular application for iOS Overcast podcasts wants to make it easier to share clips on social networks of their favorite shows. This feature is likely to be well received by podcasters seeking to broaden the audience of their program because they were previously limited to sharing their podcast as links or audio clips only. The Overcast solution, meanwhile, allows anyone to share an audio or video clip from any public podcast, the company said in an announcement.

This means that fans of a show can participate in the action – by giving a viral boost to their favorite podcast by promoting it on social networks, where it could reach new listeners.

To use the clip sharing feature in Surcised, you must first press the "Share" button in the upper right corner of the application. You can then choose an audio clip, a portrait, a landscape, or a square video. In the clip editing interface that appears, you can locate and select the audio clip that you want to share. The clips can last up to one minute, the company said.

The variety of video formats is designed to appeal to people who market a podcast on social media – including Twitter, Instagram, Facebook, or Snapchat – for which the proportions of video support may vary. In addition, podcast marketers will be able to remove the Overcast brand from their shared clip to make it look more professional.

The new Overcast feature rivals existing tools for social media audio marketing, such as Wavve, Headliner, Anchor, Spotify, and especially SoundCloud. Some of these services also offer captions that podcasters may prefer to overcast clips.

Unlike other competing tools, Overcast's clip sharing feature does not just apply to podcast creators and marketers – it's also for listeners.

Of course, this could also be a problem. Auditors who have the courage to grind could pull a clip that presents a podcaster in a bad light – perhaps, take out of context something that they said in the hope of creating a scandal for them. social media. Or maybe they catch the podcaster on a bad day by saying something silly. Small blunders that could have been neglected in the past could now be used against a podcaster, because these viral clips are so easy to create and share.

Time will tell you how much functionality is being adopted and how it is being used, or if the idea is moving to other applications to become more standard.

According to Marco Arment, founder of Overcast, the clip-sharing feature was inspired by a comment from Stephen Hackett's Unco podcast, in which the problem was discussed in more detail.

In addition to launching clips, Overcast's public sharing page has also been refreshed. It now offers badges for other podcast applications and podcast feed for any show listed in Apple Podcasts.

"It's important for me to promote other apps like this, and to make it easy for other end-user customers to benefit from overcast sharing, because the threats are much bigger than few more users use other open ecosystem podcast applications, "says Arment.

This "Much bigger threats" comment refers to the new trend of podcast exclusives – like those of Luminary or Spotify, which are not accessible to the public. We can say that these podcasts are not in the strict sense of the term – they are audio programs.

The clip sharing feature takes the opposite position. The podcasts that this feature promotes are open and publicly accessible – and now all the content in each episode is also more accessible.

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