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Theaters are grateful for any new title. But there’s no evidence that even when it’s open, the public is on the rise.
The box office is in a fallow period, but Liam Neeson wins. He opened two films at number 1 in the past four months; A few weeks ago, a ten-year-old Neeson title topped Netflix’s movie charts. Not bad for a 68-year-old actor who was Oscar nominated for “Schindler’s List” but is now a one-man action / thriller brand.
“The Marksman” knocked out “Wonder Woman 1984” from first place; The DC title spent three weeks there while also showing on HBO Max. Directed by longtime Clint Eastwood producer Robert Lorenz, “The Marksman” stars Neeson as an Arizona rancher who becomes the unlikely defender of a Mexican boy pursued by cartel assassins. He checks all the boxes of the Neeson brand: a lone wolf turned vigilante in search of justice.
Neeson opened “Honest Thief” in October with $ 4.1 million en route to $ 14 million in theaters. “The Marksman” opened for just over $ 3.2 million. With fewer rooms available, its average per room was only slightly lower.
Since this is the Martin Luther King Holiday Weekend, all revenue has been increased (reported here are three day totals). Even with that prompting, only one new big movie has opened. The Top 10 titles grossed just under $ 11 million, with all films just over $ 12 million. This is an increase from last weekend ($ 9 million and $ 10 million, respectively), which had no new movies.
The Friday-to-Sunday total of last year for the same three days was $ 166 million, down 93%. It’s about as bad as it has been since theaters started reopening in August – but fewer theaters are open now and many have cut back hours or days.
Another new top 10 title. “Master” (Indin), a Tamil language action film from India starring local superstar Vijay, ranked # 8 while it did played only 107 rooms (with an estimated amount of $ 214.00). Seven of the top 10 movies are available at home. These showed mostly small drops from last weekend, or even improved earnings. Even those that became available as Premium VOD showed only minor drops. “The War With Grandpa” actually went up 1% – at the same time, it went from PVOD to a standard-priced VOD movie.
“The Croods: A New Age”
Universal
The next new full-scale release will take place on January 29 with the title of Warner Bros. “Little Things” starring Denzel Washington – who will play day in and day out on HBO Max. It will probably get near maximum play from open theaters; exhibitors have no choice.
The top ten
1. The sniper (Open Road / Briarcliff) NEW – Metacritic: 43
$ 3,225,000 in 1,975 theaters; PTA (average per theater): $ 1,633; Cumulative: $ 3,225,000
2. The Croods: a new age (Universal) Week 8; Last weekend # 2; also available in Premium VOD
$ 2,004,000 (+ 11%) in 1,855 theaters (+ 37); PTA: $ 1,080; Cumulative: $ 40,150,000
3. Wonder Woman 1984 (Warner Bros.) Week 4; Last weekend # 1; also available on HBO Max
$ (est.) 2,000,000 (-33%) in 2,201 theaters (-17); PTA: $ 909; Cumulative: $ 35,200,000
4. Monster hunter (Sony) Week 5; Last weekend # 4
$ 1,090,000 (-5%) in 1,694 theaters (-71); PTA: $ 643; Cumulative: $ 9,200,000
5. News from the world (Universal) Week 4; Last weekend # 3, also available on Premium VOD
$ 1,050,000 (-15%) in 1,953 theaters (-33); PTA: $ 538; Cumulative: $ 8,720,000
6. Fatal (Lionsgate) Week 5; Last weekend # 5; also available in Premium VOD
$ 530,000 (-19%) in 1,175 theaters (-47); PTA: $ 451; Cumulative: $
7. Promising young woman (Focus) Week 4; Last weekend # 6; also available in Premium VOD
$ 430,000 (-24%) in 1,333 theaters (-115); PTA: $ 323; Cumulative: $ 3,400,000
8. Master (Indin) NEW
$ 214,000 (est.) In 107 theaters; PTA: $ 2,000; Cumulative: $ 214,000
9. The Emperor’s New Groove (Disney) RE-EDITION
$ 169,000 in 744 theaters; PTA: $ 227; Cumulative: $ 151,500,000 (adjusted)
10. The war with grandfather (101) Week 15; Last weekend # 8; also available on VOD
$ 155,563 (+ 1%) in 422 theaters (+ 37); PTA: $ 369; Cumulative: $ 19,237,000
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