Paramount + and Showtime bundled into one service at teaser prices – deadline

ViacomCBS has officially started marketing Paramount + and Showtime’s streaming service as a bundle, with an initial promotion starting at $ 10 per month.

Until midnight on October 20, subscribers can pay $ 10 for the ad-supported tier (with limited ads on some Paramount + programs) or $ 13 for the ad-free option. As standalone, both levels of Paramount + currently cost $ 5 and $ 10, while Showtime is $ 11.

The plan had been offered since 2020 (when Paramount + was still called CBS All Access) as a $ 10 per month add-on through Apple TV +. Today’s promotion marks its arrival as a direct-to-consumer offer.

ViacomCBS management has made it clear their intention to pursue a range of packages, which has been a successful strategy for Disney during the recent streaming boom. Internationally, the company formed a joint venture with Comcast for SkyShowtime in Europe last month. Its streaming portfolio also includes targeted Noggin and BET + services, but neither are included in a package yet.

“This powerful bundle gives us the opportunity to connect ViacomCBS’s diverse and differentiated multi-genre content roster with even more consumers,” said Tom Ryan, CEO of ViacomCBS. “Paramount + and Showtime are both experiencing tremendous growth and momentum, and we expect this competitively priced package to further expand the reach of both services. “

Releasing its second quarter results over the summer, ViacomCBS said its total streaming subscriber base increased by 6.5 billion in the quarter, topping 42 million. He did not provide a breakdown of individual figures. Paramount +, an extension and rebranding of six-year-old CBS All Access, is the cornerstone of the overall streaming effort.

The company also recently revamped its executive suite, as it increasingly prioritizes streaming. Paramount Pictures President and CEO Jim Gianopulos is set to exit, with Nickelodeon chief Brian Robbins taking the reins with the intention of stepping up the legacy studio’s efforts to provide Paramount + with original titles.