[ad_1]
ViacomCBS is set to relaunch its CBS All Access service as Paramount Plus on March 4, with a special event to feature the new streamer on February 24, the company announced today.
The service will also launch in Latin America on March 4, followed by the Nordic countries on March 25 and Australia in mid-2021. The version of CBS All Access that is currently available in Canada will be renamed Paramount Plus on March 4, with an expanded offering being made available to subscribers later in the year. To better present Paramount Plus and give a more comprehensive overview of ViacomCBS ‘overall streaming portfolio (which includes Pluto TV and Showtime’s OTT service), the company will host a two-hour event on February 24 following the call for submissions. company results.
ViacomCBS CEO Bob Bakish previously announced in September that CBS All Access would change its name to Paramount Plus, and noted in a subsequent interview that executives chose the name because Paramount had more brand recognition than CBS. . Paramount certainly has more name recognition internationally where the label has been used on more products (Paramount Plus already existed at some level in some parts of Europe), but Paramount in 2021 isn’t exactly Disney or Warner. Bros. As The edge previously noted:
It would be one thing if the name Paramount drove hordes of people to sign up because Paramount is synonymous with great franchises in 2020. Franchises like Marvel, Pixar, and Lucasfilm are synonymous with Disney (alongside live-action Disney and movies). animation), so Disney Plus works. How many people are walking around saying, “Oh yes, the studio I’m closely associated with? Impossible mission, Transformers, and Sonic the hedgehog movies.”
Still, ViacomCBS will try very hard to sell Paramount Plus as a go-to service for people. Or, more specifically, ViacomCBS is hoping Paramount Plus will distract attention from Disney Plus, Netflix, Peacock, HBO Max, Apple TV Plus, Hulu, Amazon Prime Video, and wherever people stream.
To do this, ViacomCBS presents a number of new originals for Paramount Plus. These include The offer, a mini-series scripted in 10 episodes about the production of Francis Ford Coppola The Godfather, a new iteration of MTV Behind the music, and a rebirth of The game. Additionally, over 30,000 additional episodes and movies from ViacomCBS’s various content houses (BET, Nickelodeon, MTV, Comedy Central) are headed to the streaming service. This could only be done due to the merger between CBS and Viacom in 2019.
[ad_2]
Source link