Unilever, which owns brands such as Dove, Lipton and Ben & Jerry & # 39; s, had argued that changing headquarters to Amsterdam would simplify its structure and give it more flexibility to buy or sell brands. But some big investors opposed it and the plan was abandoned.
Alan Jope, the current head of the group's beauty and personal care business, will succeed him.
Previously, he ran the company's operations in North Asia and ran operations in Russia, Africa and the Middle East. He has also spent a decade in executive positions in the United States.