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The strategy Sony uses to bring PlayStation games to PC gamers is one that many have wondered about. During an appearance on the What’s Up PlayStation podcast, former president of SIE Worldwide Studios, Shawn Layden, spoke about how the goal of PC ports is to bring new fans into the PlayStation world. Sony does this by carrying the best-selling PlayStation titles whose console sales have reached saturation point.
PlayStation Studios Director Hermen Hulst had previously made it clear that Sony is bringing its games to PC so they can “reach new players who haven’t yet experienced the great stories, characters and worlds we’ve built. “. Layden clarified by explaining that they wanted to bring more people into the PlayStation world but couldn’t do it if they “only spoke to people who are already in the PlayStation world.” It meant going where new fans could possibly be, and the easiest platform to reach was PC gamers.
PlayStation exclusive titles that have already arrived on PC include Days Gone and Horizon Zero Dawn. The logic behind porting these games is that they are already the best-selling PlayStation games. While still selling on the PlayStation 4 console, sales have practically plateaued. Bringing the titles to PC, Layden says there is “no loss in this transaction” because it “allows people to get a glimpse of the PlayStation world” without hurting sales on console platforms. . It is even possible that some are buying a PS5 console to play future PlayStation exclusive titles when they “may not have done otherwise”. This was proven by a renewed interest and a share of conversation Days Gone received with its launch on PC two years after release on PlayStation.
Given this particular strategy, Layden also said he thought it unlikely that PlayStation would ever release a “day and date with PC” game, but “never say never”. This is something Hulst has also suggested previously, claiming that PC ports will never come “at the expense of creating an exciting lineup of great console games.” Either way, the PC exit strategy looks set to continue. Sony acquired Nixxes Studio to help port the PlayStation IPs to PCs. Uncharted: Legacy of Thieves Collection must bring Unexplored 5 and Lost legacy on PC next year, as well as on PS5.
[Source: What’s Up PlayStation via ResetEra]
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