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Peloton enters the video game market. Today, the company announced its latest idea for getting people to exercise: an in-app video game tentatively called Lanebreak. The game, which will only be available to Peloton bike owners and subscribers, involves riders changing their cadence and resistance to achieve various goals and control a rolling wheel on the screen. Players can choose a difficulty level, the type of music they want to hear and the length of the track before starting. The game is not yet available, but a member-only beta will open later this year. Peloton did not share details on how people will be able to register.
The atmosphere and the interface of the game remind me of the Rainbow Road in Mario kart, with a track that extends into the universe. It’s more or less the same on Lanebreak, except instead of controlling Mario, you pedal to keep your tire moving and achieve specific goals. There are three types of challenges and ways to earn points: Pickups, which means that as long as you are in the lane commanded by the game, you will earn points; Streams, which reward you according to your pace; and Breakers, which reward you based on energy production.
I’ve only had the chance to test the game once on my bike, and personally found it boring and confusing to follow, especially compared to instructor-led classes. (I took a 10 minute class and was counting the seconds until the end.) However, that feedback also comes from someone who doesn’t play video games and prefers Peloton because of personality and choices. music from the different instructors. But whatever the game itself, the idea of a practice game is interesting and suggests that Peloton is open to new types of content. This is also particularly interesting given that Netflix also makes video games in-app. It looks like the two companies see they need a variety of content offerings to keep people in their apps longer.
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