Pepsi Saves Humanity From Its Spatial Display Boards – At The Moment

If there is one thing that no one needs, these are extra spaces for brands to overwhelm humanity with even more publicity. But thanks to capitalism, the sky is obviously the limit.

A start-up says it will offer brands the ability to pollute our night sky with a reflective satellite system used to replicate logos and messages from paying customers. Futurism announced Saturday that StartRocket, a Russian-based company, had found its first customer at PepsiCo. For Futurism, both partners participated in a test launch to promote the energy drink Adrenaline Rush.

But unlike the Futurism report that Pepsi "will use an artificial constellation, hanging in the night sky next to the stars, to promote an energy drink," PepsiCo now declares that, apart from an "exploratory test," this will not be the case. an agreement in progress.

"We can confirm that StartRocket has conducted an exploratory test of stratosphere ads using the Adrenaline GameChangers logo," a PepsiCo spokesperson told Gizmodo in an email statement. "It was a punctual event; we do not intend to test or commercially use this technology yet. "

StartRocket did not immediately return a comment request.

StartRocket states on its website that its CubeSats reflective network could be used for both advertising and information services, as well as for government use in "catastrophic emergencies". (about 250-310 miles) and would display three to four messages a day. According to its own timeline, StartRocket hopes to complete the first launch test of its so-called orbital screen in 2021.

Sitnikov told NBC News in January that he had been inspired by the invention of "first media in orbit" after learning of Humanity Star's secret deployment last year. For the uninitiated, Humanity Star is a glorified disco ball that has been launched into low Earth orbit by private aerospace company Rocket Lab. Initially intended to orbit the Earth for a period of up to nine months as a kind of narrative of humanity's position in the universe, the thing returned to Earth just two months after its launch.

It should also be noted that the star of humanity was its nuisance status for the scientific community and its interference in the ability of astronomers to study our night sky, as reported by the Verge at the time of his disappearance. NBC News noted that projects like these, which launch more equipment into low Earth orbit, could also contribute to an increasingly worrying problem regarding space wastes.

There is also the question of whether the regulatory powers will allow StartRocket or any other private company to start charging the shitty marks into our skies when and how they want. Even if PepsiCo's experimental campaign partnership proves to be a spectacular failure or a kind of viral marketing ploy – which helps us, it's still a possibility – StartRocket is not the first company to imagine commercials in space. It will certainly not be the last.

[Futurism]