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Lima.- The Peruvian Cinemas Cineplanet Channel plans to close this year with online transactions equivalent to 35% of its total ticket sales throughout the country, a figure that could reach the peak by 45% in December
To date, 28% of the Cineplanet banknotes – which processes their online payments via the PayU platform – are sold online. Of this amount, 60% of the transactions are done through the mobile application.
The online sale allowed the placement of tickets in pre-sale mode, offering tickets at times independent of physical ticketing.
"Online presale is much more powerful when it comes to movies that have fan communities, like Star Wars, Marvel, DC Comics, etc., because everyone wants to be the first to secure their places Juan Jose Duffoo, commercial director of Cineplanet .
Juan Jose Duffoo added that, for the case of "Avengers: Infinity War" -the best first until now this year – Only nine hours after the launch of the pre-sale, Cineplanet recorded an occupancy of 80% of the rooms that had been arranged for the film, so it had to allow more functions to meet the strong In addition, approximately 87% of the Cineplanet Marathon Avengers tickets were sold through its online channels (website and mobile application). "This result represents a 200% growth over the previous year. what was sold for "We have decided to trust PayU for the processing of online payments by the simple and friendly flow of the transaction, in addition to the acceptance of various means of payment and because its commission is adapted to our economic model, "remarked the coordinator of digital marketing of Cineplanet . [Theentertainmentplayerisoneofthemostimportantfor PayU in Peru, and one of the most dynamic for the leading online payment processing company.
We are more than 500,000 monthly transactions for our customers in this area, accounting for more than 50% of our current billing, "said Estephania Ramírez, sales director of PayU Peru .
About Cineplanet
Cineplanet is the leading movie theater chain in the country. It started its activities in 1999 with three key cinemas (Alcázar, Centro and San Miguel) and has developed in other cities in Peru (presence in 13 cities) and abroad ( Chile) over the years.
introducing Salas Prime's 3D technology and format to the national market, as well as pioneering the implementation of a loyalty program to reward the frequency and preference of its customers.
The transactional application was launched in 2014 and the opportunity to buy combos was put in place in 2016. This year the channel plans to launch more digital news for its customers , thus allowing them to renew their experience. Experience
About PayU
PayU is a global provider of online payment services that operates in 17 countries of the United States. Asia, East and the European Center, Latin America, the Middle East and Africa. With more than 250 payment methods, it offers solutions to businesses and consumers from different channels (desktop, mobile, e-wallet and even retail).
The company handled USD 4 million in Latin America in 2017, where banking is still very weak, PayU is able to handle more than 80 local payment options, including receipts.
PayU is number 1 in Peru and Colombia, number 2 in Chile and is among the top 5 of the other Latin American countries, operating at the regional level with a single platform of 39; integration for stores.
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