Pisco Day: National consumption of the drink has doubled in the last decade | Trade | Economy | Business

The Minister of Production [Produire] Raúl Pérez-Reyes, stated that in the past 10 years, the national consumption of pisco has doubled compared to 955,000 liters in 2008 to 1.9 million liters in 2017.

During the toast at the National Day of Pisco which is celebrated this Sunday, Pérez-Reyes emphasized that this Advance has been encouraged for various campaigns to promote our flagship product and the favorable development of domestic demand.

"On average, it has grown 7.8% per year over the past decade, and by 2018, it is estimated that pisco consumption would be 2 million liters, or 5% more than the average amount of pisco consumed." in 2017. "

The owner of Produce indicated that to continue to promote its consumption and increase the average annual household per capita, through the National Commission of Pisco (Conapisco) ] organized the Pisco National Contest which aims to show the high quality of our product and the continuous improvement of the pisco development process.

He pointed out that the twenty-fourth edition of the contest will be held in the city of Lima at the end of October and is expected to have the participation of about 130 companies, a growth 25% compared to the previous year's version.

Similarly, the following activities will be carried out: Pisco National Congress (resumed after 6 years), in September; Pisco National Festival (resumed after 4 years) and the Pisco National Competition both in October.