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The European Commission has long been investigating ASUS, Philips, Pioneer and Denon & Marantz, there were indications that these four companies set prices that online stores could not change preventing discounts not allowed. This has finally been confirmed, these four companies have not allowed stores to offer their products and to apply discounts.
The behavior of these four companies violates the EU's competition rules . As we can read in the European Commission press release, more than half of Europeans buy online, and the measures adopted by these companies have paid more for their purchases.
In addition, the four companies were aware of all the prices of their products in online stores, they followed up with an automated system that warned them if a store offered a discount that had not been sold. not allowed. Finally, the European Commission imposed fines totaling 111 million on ASUS, Denon & Marantz, Philips and Pioneer .
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