Amazon could publish its own catalog of toys (Rumors)

Amazon continues its offensive in traditional retail. According to the site of Bloomberg the online shopping giant of EE. UU . wants to take care of 'Toys R Us', the chain of toy stores in the United States. UU who could not survive the competition generated by digital means, through the preparation of a catalog of toys for the end of the year holidays.

The idea is to email to millions of US homes, obviously, starting with all potential customers of Amazon and will be distributed to Whole Foods Market The supermarket chain bought by the Seattle-based company last year for 13 years, and $ 7 billion.

Like Ikea and his catalog, 'Toys R Us' was eagerly awaited in the USA. UU., And allowed the group to reach its highest turnover at the end of the year.

With this initiative, Amazon makes a new breakthrough in physical commerce

The strategy of a paper catalog for a store in but if Amazon materializes this rumor, there is a good chance that she Establish quickly as the new reference toy.

Bloomberg also reports that the group headed by Jeff Bezos considered acquiring occupied premises. by the Stores Toys R Us & # 39; to expand its network of physical stores. Last year, the US UU toy store chain generated $ 6.5 billion in sales in the United States, a financial windfall that Amazon is distributing this catalog at the moment the Children send their wish list to Santa Claus.

Amazon, poisonous partner of 'Toys R Us'

When preparing this catalog of toys, Amazon brings the latest blow to "Toys R Us", since the world's leading toy is bankrupt in the United States. & # 39; Toys R Us & # 39; has 1,600 stores around the world and 64,000 employees, but that made a fatal mistake by entering into an agreement with Amazon.

The two American groups signed a 10-year deal to make 'Toys R Us'. the official toy supplier of Amazon . Largely beneficial to Amazon, this association has forced the toy company to leave its website and pay $ 50 million a year to Amazon. And to top it off, the American chain of toy stores also had to pay a percentage of their sales.

While Toys R Us was giving up its autonomy, Amazon took the opportunity to gain experience in the industry.

Feeling that it was a bad deal, & # 39; Toys R Us [VIDEO] & # 39; finally sued Amazon [VIDEO] which resulted in the termination of the contract and a payment of $ 51 million to the US UU toy store chain to stop the claims. In 2006, Toys R Us revived its own ecommerce site, but it was too late. Amazon was ten years in advance.