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The Juventus will not be the only beneficiary with the signing of Cristiano Ronaldo for 130 million dollars. The car brand Fiat Chrysler whose logo Jeep is located in front of the shirt of the Italian team would have a big advertising boost.
If the team reached the final of the UEFA Champions League the brand 's exposure would be in the order of $ 58.3 million, according to Apex Marketing Group Inc. This amount This would be almost triple the amount that Fiat Chrysler is investing for its sponsorship of Juventus ($ 20 million), according to data from SportsPro.
Jeep is the main brand of Fiat Chrysler. The company expects global sales of US $ 1.9 million in 2018, more than double the 730,000 sold five years ago. Their expectations for 2022 reach US $ 3.3 million
The brand's exposure thanks to Juventus' signature would help consolidate sales goals, especially with Hispanic football fans said Chris Chaney, Senior Vice President of Strategic Vision.
Cristiano Ronaldo was considered one of the players who participated in the World Cup Russia 2018 with the highest digital advertising performance.
According to specialists consulted by Bloomberg, its value lies in its great presence in social networks. It has 74.5 million followers on Twitter vs. 6 million on Juventus account and less than 1 million on Jeep.
In Instagram has 134 million followers, compared to 10 million Juventus
(Source: Bloomberg)
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