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By estrategiaynegocios.net
Facebook Inc.'s fleeting attempt to open an "innovation center" in China highlights the difficulty for the social network to build a significant presence in the country.
Shortly after a government website showed that a subsidiary of the social network could register a company in Zhejiang, which claimed to be a center of interaction with Chinese developers, the advertisement has disappeared.
The New York Times reported that approval was withdrawn after the national regulator disapproved of the provincial government's approval for the subsidiary.
China, which strictly controls the media and the Internet, remains elusive with Facebook, even despite proposals that it makes the company's chief executive, Mark Zuckerberg. Plans to set up an office in Beijing have not succeeded, the app to share photos of colorful balloons has failed to strengthen, WhatsApp works intermittently and its social network has been blocked for nearly a decade.
At the same time, WeChat, of Tencent Holdings Ltd., has become almost ubiquitous, raising questions as to whether the US company could win customers even though approval is reactivated.
"Given the widespread current cleaning of all media in China, I think it's now even harder for Facebook to bring its main platform to China," said Andy Tian. , CEO of Asia Innovations Group, which operates a live streaming service across China and has worked for Zynga and Google. In the country
The government of China limits the information and content that its citizens can access, even by imposing its will on local social networks. While WeChat and Weibo, a Chinese service similar to Twitter, censor publications on sensitive topics, Facebook and other foreign companies are out of Beijing's control.
The center proposed by Facebook highlights a change of strategy for US companies banned exploit its main divisions in China: build small bridgeheads that do not attract attention, but continue to promote their brands among developers, engineers and savvy consumers.
Google, whose main services are blocked, focuses on promoting your TensorFlow software
With Management Information
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