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An apparently frivolous industry, such as fashion, in Guadalajara Intermoda tries to change this image with two strategies that are also beneficial for a vulnerable sector of the population, the disabled, who will be present in 80% of the tracks of this 69th edition will take place from July 17 to 20.
Héctor Cuauhtémoc Rivas Ramírez, started the presidency of Intermoda in 2017, the January 2018 edition was his first order, with substantial changes, for the first time the closing gate (the largest ) of the Guadalajara Expo; It was realized in the Arroniz building, in Centro Tapatío. This pleasant experience will be repeated in this second edition of the year, but at the Michín Aquarium, with the collection of Alex Urribari, who presents his brand Flora.
RENEWING OR DIEING
These changes proposed by Riva Ramírez apply both in the image and content, as well as include disabled models on the catwalks, they are engaged in technology, supporting the visitors with information on the screens, in the application for smartphones virtual reality presentation of future trends; Intermoda generates three billion pesos for each edition, renewal is imperative.
– How did you receive Intermoda?
"With many areas of opportunity.We have made changes, the first of the changes that we started here at Intermoda are two aspects, one was the visual, the whole of the context of the exhibition, signage, we carpet for the first time in 34 years the event.It was clear to me that the exhibition needed a ride according to the current, in no matter what exposure ".
"The second important aspect was to merge the technology with the exhibition, we started with 25 digital screens where we had all the changes and products in the event, there were a lot of things. exhibitors that we have had for 34 years and sometimes reached to detect, we are more than 40 thousand meters of exposure, it is difficult to find some products and thanks to technology, we were supporting this part ".
– What is your long-term vision, where do you want to take Intermoda?
"We are working to make a total renovation of the company, we are modernizing and renewing ourselves in every way, applying the technology that we can use on the podiums.We are working on the possibility of presenting a platform digital sales Intermoda, we hope to close it for the next edition ".
And in the economic growth of Intermoda?
"In this edition, we have an average of 150 more booths, in total they will be one thousand 550, that is a historic record, in the 34 years we have never reached this number of booths, but we have the projection of Expo Guadalajara second floor which is our goal, are 16 thousand meters more, we hope to embark on new projects for January (2019) to start work and fill these 16 thousand meters, for a total of 56 thousand square meters (exhibition) With an economic overflow of three billion pesos per edition, they exceed six billion per year.
NEWS
Finally, Héctor Cuauhtémoc Rivas announced a novelty for this summer edition, it is about the amalgam of art with fashion through the intervention of 15 models who will be in the rooms of the Expo Guadalajara and will be auctioned at the end of the event
FIGURES
25 thousand people will participate in the fashion event at Expo Guadalajara
3 thousand Million pesos generated by Intermoda for each edition
40 thousand meters of exhibition will be present from July 17 to July 20
Thousand 550 Stands in this edition 69, 150 more than the first edition of 2018 held last January
17 countries will be the hosts, among which the United States, Spain, Colombia, China, Brazil, France and Peru stand out, with the presence of 39, a little over a thousand local and international brands
TO KNOW
This weekend, 22 agencies and 350 professional models participated in the cast to select the protagonists who will give INTERMODA this touch of beauty at the 23 podiums of the 69th edition of the most important business and fashion show in Latin America, which will be held from July 17 to 20 at the Guadalajara Expo. Among the models, there are 15 with a handicap.
DATA
In the January 2018 edition for the first time, the closing door (the most important) of the Expo Guadalajara; It was realized in the Arroniz building, in Centro Tapatío.
PHRASE
"We were making changes, the first of the changes that we started here at Intermoda are two aspects, one was the visual, all the context of the exhibition, the signaling, the carpemos .. the second aspect was to merge the technology with the exhibition "
Héctor Cuauhtémoc Rivas Ramírez, President of Intermoda
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