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16/7/2018
They can not resist the use of the smartphone and feel anxious when their battery is low, but at the same time, they strive to have a balance between the use of the phone and their daily activities. According to a recent Motorola study, this is the "phone-dependent" profile.
Research reveals that 41.5% of mobile users in Peru identify with these characteristics. This group is also guided by their personal ways of determining where they use their smartphone.
In addition, 31.67% is "phone-sensitive," which uses the smartphone to save time and be more productive. Meanwhile, "phone lovers" includes 20.34% of users who have a relationship with their smartphone. The camera is never turned off, it even occupies a special place in the bedroom
Ideal balance
In this regard, Nair Trejo, marketing director for Peru from Motorola, told El Peruano that the profile The Peruvian user is very similar to the rest of the users in the region.
"We conducted the Phone Life Balance study as a first step to better understand consumer behavior and we are starting to explore solutions," he said. For example, the brand has an association with the Space app so that in 60 days the user finds a balance on the use of his smartphone.
Motorola has created a test which can be viewed by any user of the www site. .phonelifebalance-la.motorola.com
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