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Each year there are many more Peruvian companies that promote their online sales channel offering discounts to their customers and attending events such as cyberdays offer, due to the increase in online shopping which will increase this year 30%.
In this sense, the latest edition of Cyber WOW Peru where more than 28 companies from different fields participated, revealed that the Peruvians seek, especially, offers in the category electro, mainly , white goods, polishers, vacuum cleaners, among others.
YOU CAN SEE Peruvians between 35 and 44 years prefer to buy auto insurance online
] Similarly, according to eMobile Commerce study conducted by AIB Peru among the factors that contribute to the satisfaction of Internet shopping 53% of users say Time-saving is the main advantage, while 33% indicated that their purchase was for convenience, and 25% have done to get a better price.
Who would buy the most?
According to this study, and what remains of Cyber WOW men and women recorded similar figures in online shopping. Of the identifiable users, 51.3% were men and 48.7% were women
The Cyber Wow was held on July 11th and 12th, and a total of 29 companies from various sectors participated, which have offered, during the days the event lasted, exclusive offers. The participating brands were: Google, official sponsor of the event. Retail: Cencosud, Curacao, Falabella, Oechsle, Plaza Vea Linio, Ripley, Sodimac, Mercado Libre, Lumingo, Loginstore and Tottus; in fashion and beauty: Belcorp and Platanitos; in transactional platforms and payment gateways: cash payment, and Visanet; in telephony: Claro and Telefónica; in the banking sector: BBVA Continental and Interbank; in coupons and insurance: Groupon, Cuponidad and Rimac; traveling: Avianca, Despegar, Cruz del Sur, Costamar and LCP.
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