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Lima.-redBus, the leading platform in the sale of bus tickets online, reports that, in the first half of this year, the company recorded a 169% increase in sales compared to the 2017- 1 The company continues its stable growth in the Peruvian market
These figures are due in part to the stability of the northern roads, many of which were affected by natural disasters caused by the El Niño phenomenon last year. . During the first six months of 2018, the most popular routes of the capital by travelers were Trujillo, Ica, Huaraz and Chimbote. It is expected to double the number of sales compared to July 2017.
Campaign for National Holidays
To encourage domestic tourism by land, REDBUS launches its campaign for the Day of the Year. Independence and offers a 20% return coupon all this month until July 31, addressed to new users, as well as a 30% coupon on 09.10, 16 and 17 of the same month due to 39, e-commerce offers, such as Cyberdays. Interested parties can purchase tickets with this offer on the redbus website (www.redbus.pe) and its mobile app, with the opportunity to enjoy the other benefits offered by the platform.
"Now, we renew our commitment to community travel by land and offer facilities to travel this season across different parts of the country.A lot of surprises are coming, which we hope will please our customers, "said Hassan Bourgi, Founder – Managing Director of REDBUS Peru.
He also informed that this campaign also represents a renewal of the REDBUS image. episode of the creative campaign "Travelers Fantastic" where the beloved Vladi, Lucho and Gary, will give way to two irreverent mummies, Tutanpanzón and Tutanweón, who come to entertain and advise the Peruvian travelers.
It should be noted that after one year and as a result of BUSPORTAL's migration to REDBUS, the company has managed to significantly expand its position in the Peruvian market. "The success is due to the quality of the service offered, as well as to a creative marketing campaign, both digital and offline." Stressed the characters of the first campaign entitled "Fantastic Travelers", Vladi and Lucho, who have become the mascots of the company since last July. "The campaign has managed to connect with the Peruvian public and has given the company a fresh and young image that we have successfully capitalized," said the CEO of redBus.
Expansión a Colombia
March 23, 2017 REDBUS launched its second head office in Latin America: Colombia, which marks the beginning of the brand's expansion in the region. "We see potential in neighboring countries for a service like ours," Bourgi said.
During its first year of activity in Colombia, REDBUS achieved the goals set for this period. In addition, the company was named winner of the eCommerce Awards 2018, awarded during the Bogotá eCommerce Day. The award is an important recognition of the company's commitment to support and innovate in the development of tourism in the neighboring country.
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